Wednesday, 12 April 2017

5 Things Marketers Must Look for in a Perfect Instagram Takeover

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Tuesday, 11 April 2017

How to Grow Your Audience With Hashtags for Instagram

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Guest Host Logan Young: Facebook Ads and How to Target Them

Logan Young, director of operations for Blitzmetrics

Logan Young, director of operations for Blitzmetrics

You can create a highly effective strategy of one minute Facebook ads for just $1 a day according to Logan Young, director of operations for Blitzmetrics.com.

Logan Young presented to our group at www.whatissocialmediatoday.com to explain a simple, inexpensive strategy of creating Facebook ads that reach a wide audience.

Dennis Yu, chief technology officer at Blitzmetrics.com says, “You need real video. The consumer style video wins every time.”

One of  Blitzmetrics.com customers, Kenny Lauer, vice president of marketing for the Golden State Warriors, reports, “Facebook ads increase the yield of other marketing programs. That means getting $40 back for every $1 spent.”

You can get $30 off the Blitzmetrics.com $97 course on how to create effective Facebook ads by using the code GROWTH when you sign up at this link.

Here’s the strategy in a nutshell:

  1. Create a series of one-minute videos. You don’t need expensive equipment. Just use your smart phone and a directional microphone such as this one that you can buy for $59 on Amazon.
  2. Do not sell anything – create useful content instead. Use natural lighting. Get in front of the camera and have a friend or relative film you.
  3. A good place to start is with your “WHY” video. Visit this link to learn how to create a video explaining why you got into business. People love stories and they will connect with your “WHY” video.
  4. Ad value with useful tips or entertaining videos.
  5. You want to create video ads because Facebook gives preference to video. The average time spent looking at a Facebook post is 6 seconds. People scroll through the Facebook feed but spend an average of 53 seconds when they come to a video post. “Facebook will reward you for doing video,” Logan Young reports.”The video will get lower cost per thousand than blog posts. You will get more reach for the same amount of money using videos.”
  6. Get to the action right away. The average watch time for any Facebook video is 6 seconds. If you can get people to watch 10 to 15 seconds, you’re doing great and 15 seconds is the mark of a winner.
  7. Once you create your video on your smart phone, email it to yourself.
  8. Open your email on your computer and then drag it to your desktop.
  9. Upload your video into your Facebook business page.
  10. Be sure to add captions because many people end up watching Facebook videos with their sound turned off. You can add the captions to your videos for FREE during the upload process.
  11. Choose your audience. You could have a custom audience, a look a like audience or a saved audience. Facebook lets you target who will see your ad so you can be very specific in reaching your potential customers.
  12. Boost the post for as little as $1 a day. 
  13. As you start out, test a series of videos but ultimately put 80 percent of your budget behind proven winner videos and 20 percent into new videos.

To learn more about the Blitzmetrics.com approach, look through this presentation by Dennis Yu at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Guest Host Logan Young: Facebook Ads and How to Target Them appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/guest-host-logan-young-facebook-ads-target/

source http://whatissocialmediatoday.blogspot.com/2017/04/guest-host-logan-young-facebook-ads-and.html
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Monday, 10 April 2017

7-Step Facebook Marketing Strategy to Dominate 2017

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Friday, 7 April 2017

#SproutChat Recap: How to Be Successful on All Social Platforms

Many social platforms have launched, but few have stuck around long enough to boast active users or maintain a brand’s marketing resources. During this week’s #SproutChat, we discussed ways to ensure a consistent voice and experience across each communication touchpoint. We also covered off on reasons why your brand needs to allocate time to different platforms. Be sure to check out how Sprout can help you analyze your overall brand awareness through reports across all major social platforms.

Success on More Than One Network Is a Must

With different networks having distinct personalities and use cases, it’s necessary for your brand to be present on multiple social platforms to better serve various segments of your community. Keep in mind that your followers expectations will vary based on the platform your brand is on.

Pursue the Network With the Accurate Audience for Your Product

While it’s important to spread your resources across different social platforms, if your team has a limited bandwidth, focus on consistency and creative content on one or two networks instead. Consider the demographics of your most frequent customer and focus on the social platform that aligns. For example, if your audience mainly buys via mobile, Snapchat or Instagram might be a good place to start. Or, if your buyers are mostly women, look into a female-dominated network like Pinterest. Do your research and don’t be afraid to directly ask your community where they’re spending the most time.

Consider Utilizing Multiple Profiles

For some brands, it makes sense to foster separate communities with different profiles on the same network. If your organization offers multiple products or has a large customer base, develop a brand identity for that second or third profile that offers something unique to that specific audience. At Sprout, we have a dedicated Twitter handle, @SproutSupport, for customer service-related issues so that we can provide the best care for our community.

Join us next Wednesday, April 12 at 2 p.m. CDT  to discuss how to educate your colleagues on developing a personal brand. Click on the link below to add the our Twitter chat to your calendar. See you then!

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

This post #SproutChat Recap: How to Be Successful on All Social Platforms originally appeared on Sprout Social.



source http://sproutsocial.com/insights/how-to-be-successful-on-all-social-platforms/
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Thursday, 6 April 2017

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

www.whatissocialmediatoday.com is pleased to announce we’re hosting a FREE webinar this Saturday, April 8, with Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers.

What: FREE webinar to learn how to market your books in social media like a pro

When: Saturday, April 8, at 12 noon EST

Where: Zoom.us Room 231-522-248

Cost: FREE

Who’s Invited: Anyone interested in social media marketing for books and publishing

Who: Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers, with hosts Catherine Carrigan and Ramajon Cogan of www.whatissocialmediatoday.com

“Rama and I are totally committed to bringing the best information to our folks so we can teach you how to win what we call the Game of Social Media,” says Catherine Carrigan.

“We started www.whatissocialmediatoday.com because we saw there was a huge gap in the market.

“There are wonderful writing coaches who can help people write their books, and great self publishing programs that can teach independent authors how to publish their books, but nobody has been teaching authors how to build their tribe through the social media so they can sell more books and build their businesses.

“We are very excited to host Jerri Helms this Saturday and hope to learn how the major publishers like HarperCollins empower their authors to succeed through digital marketing.

“Last weekend, we had a great presentation about how to create Facebook ads that draw customers. On Feb. 15, we’ll learn from an expert about how to create online courses. On Feb. 22, we’ll learn more about internet marketing. And our upcoming programs will teach you more about how to set up an online presence to support your books and business.”

You can comment about the webinar in our Facebook event page at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

The post HarperCollins Social Media Guru Presents Free Webinar appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/harpercollins-social-media-guru-presents-free-webinar/

source http://whatissocialmediatoday.blogspot.com/2017/04/harpercollins-social-media-guru.html
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Wednesday, 5 April 2017

Begin Self Publishing Podcast: The Benefits of Community

Begin Self Publishing Podcast: The Benefits of Community

Begin Self Publishing Podcast: The Benefits of Community

 

 

Author Timothy Michael Lewis of Stoneham Press host of Begin Self Publishing Podcast interviewed Catherine Carrigan of www.whatissocialmediatoday.com about the benefits of community for authors and how it can help a starting author have success with marketing their book.

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

You can listen to the podcast directly or download for listening at a later date by clicking on the links above.

“The act of writing in itself you do all by your lonesome,” Catherine Carrigan observed. “So there are four great benefits that I see for having a community as a writer and as an author and this has helped sustain me as I have just published my seventh book.

“The first one that I would like to talk about is co-creation.

“So one of my best friends here in Atlanta is a fellow bestselling author. Amazon number one bestselling author Maxine Taylor. Maxine has got seven Amazon more bestsellers. I only have four Amazon number one says bestsellers out of my seven books.

“And I joke with her you know hey you’re the one to beat. And she just says Hey honey I’m just a little bit older than you. So periodically what we do is we have our own little mini mastermind group and we get together for lunch.

“Now this happened pretty organically as friendships usually do. We got together for lunch. She was a great example for me early on about how to be a generous author because one of her first lunches she handed over the contact information for her Twitter guru, her editor and her amazing Amazon marketing lady.”

“The third C in this cooperation is cross blogging.” Catherine Carrigan observed. “Now I regularly individually encourage other author friends of mine to cross blog with me so I will publish one of your blogs for every blog of mine that you publish.

 

“When I do that I put in a picture of your book or your books plural links to your website and your bio’s and the benefits of cross blogging are legion. My fans learn about your books your business your world view and your fans discover about my books my business as a medical intuitive healer and absorb my opinions.

 

“So this is spreading our ideas and our books around the Internet. And this is the epitome of a win-win. And nobody spends a dime on advertising.”

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Begin Self Publishing Podcast: The Benefits of Community appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/begin-self-publishing-podcast-benefits-community/

source http://whatissocialmediatoday.blogspot.com/2017/04/begin-self-publishing-podcast-benefits.html
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