AI Marketing Case Study: How Logojoy AI software used NinjaOutreach to run link building and guest posting outreach

Ninja Outreach

Interview & Case Study

Interview with NinjaOutreach client, Elijah-Blue Vieau of Logojoy

Logojoy is a logo creation software powered by AI. They used NinjaOutreach to run link building outreach and guest posting campaigns for their website.

We conducted an interview with the CEO of Logojoy, where he shared in detail how he used NinjaOutreach to launch marketing campaigns for his company. He also discussed the immediate results that he got, even before his campaign was finished.

Results:

• Got between 10% to 28% reply rates for their 3 campaigns
• Secured 6 backlinks and 2 guest post opportunities within 1 week

Verdict:

“I think I’ve used it [NinjaOutreach] enough to talk about return on investment, even on the smaller scale, I can already see the value.” – Elijah-Blue Vieau

1. What other tools (if any) did you use for this campaign and why?

When I’m conducting outreach, I always have Twitter and LinkedIn opened in a separate browser window, for a couple of reasons.

Firstly, I use LinkedIn to verify that I’m contacting the right person in the right role (content manager/specialist, editor, contributor, website owner, marketing manager). Employee turnover can be high within the digital space, so doing a quick check on LinkedIn is always worth it.

Secondly, I rely on Twitter to see how “active” the company or individual is that I’m prospecting. I find Twitter to be a great gauge for a brand’s overall digital activity. If a company or individual is active on Twitter and they have established a following, it’s a safe bet that they are active on other platforms, and publish regular content online.

Outside of my social accounts, I use Ahrefs to validate domain level metrics and determine whether or not acquiring a backlink or mention from a prospective website would provide true value.

2. How did you use NinjaOutreach?

I use NinjaOutreach as a prospecting tool first, and an email broadcast tool second. I typically have a specific piece of content that I need to acquire backlinks for, like this recent side hustle infographic, for example.

Using NinjaOutreach’s Search functionality, I was able to quickly type out a few search terms and start building a prospect list within minutes.

I like to drill down further by setting a range for Domain Authority and Twitter followers using the Filter option. This ensures that the results the platform generates are in line with my objectives from a referring domain and engagement standpoint.

Once I had a small enough sample list (20-30 contacts), I then reviewed the many email templates provided, and customized the one I liked best for the particular campaign, and saved it as a custom template.

I try to personalize each email I send, instead of loading up hundreds of contacts and hitting send with the same exact template. Using a smaller list at first allows me to get a feel for my prospecting approach/email copy, before investing into more prospecting and sending.

Before hitting the send button, I made sure I connected with the person I was contacting either via LinkedIn or Twitter. Seeing my name appear in their inbox, as well as via their social feed is good for repetition and getting my name in their head.

3. What outreach strategies did you find worked best? (best template, best approach, best schedule to send outreach, etc)

Out of the campaigns I’ve run so far, I’ve had the greatest success with a shortened version of your Link Request template. I was able to produce some impressive results promoting a blog post we did on logo design trends within the cannabis industry, which is a hot topic right now.

Though the list appears to be small, it was extremely targeted. Most of my time for this campaign was on researching the right prospect, which matched all of my criteria.

The end result for sending 15 really targeted emails? A guest blog published on a super relevant website, a few social shares, and a high DA link on a resource page. From here I all have to do is add more quality prospects and hit send. The concept for this campaign has been proven, and as an SEO Manager at a very fast-paced startup, this speed is crucial. The workflow within NinjaOutreach makes this possible.

4. What problem did NinjaOutreach solve for you, or how was NinjaOutreach specifically able to help with your campaign?

In my current role, I’m the Manager of SEO operations at Logojoy, an AI-powered logo maker and brand platform. So I’m wearing multiple hats and have my hands in multiple pots all at the same time. NinjaOutreach has really helped me complete all required tasks for research and outreach within a single dashboard.

Your built-in search functionality is like having several tools all in one place. Being able to use search operators within the app, and quickly filter results based on social media metrics, domain authority, page authority, and top-level domain type saves an incredible amount of time. Before I would have had seven tabs open, using various tools and sites.

Though very few lead databases have 100% bulletproof results, I’ve found NinjaOutreach’s database to be equal to the leading outreach tools on the market. And I’ve used quite a few of them over the years.

5. Before NinjaOutreach, what was your process for prospecting and launching your campaigns?

Prior to using NinjaOutreach, I was the Director of SEO at an agency, had a team of off-page SEO specialists executing for 200 clients across various niches. We would often rely on advanced search operators, spreadsheets, and MailShake for sending. We would also rely on additional tools like BuzzSumo for content metrics. Our process was very manual and involved a lot more tools and processes.

6. What process would you say was more cost-effective? Why?

I can safely say that the workflow, template builder, and search tool from NinjaOutreach have saved me an incredible amount of time, versus manually having to track efforts across multiple tools and touchpoints. And in any business (especially when you’re in startup mode), time is money and speed is your friend.

Having come directly from a short-lived run with Buzzstream (I had high expectations), I am pleased to say NinjaOutreach is much easier and more intuitive to use, and let’s not forget capable. To sum it up, the level of support I have received, even before asking to participate in this case study, has been nothing short of awesome.

The post AI Marketing Case Study: How Logojoy AI software used NinjaOutreach to run link building and guest posting outreach appeared first on NinjaOutreach.

source https://ninjaoutreach.com/logojoy/

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Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social, a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space. New funds will be used to accelerate the company’s plans for deepened platform capabilities and increased international expansion.

“Social marketing and social data have become mission-critical to virtually all aspects of business. Sprout’s relentless focus on quality and customer success have made us the top customer-rated platform in every category and segment,” said Justyn Howard, CEO of Sprout. “In many ways, social is still in its infancy, and we’re fortunate to help so many great customers navigate this evolving set of challenges.”

Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe. The funding will allow Sprout to further accelerate that growth with investments across the business and their expanding platform.

“The Sprout team has built a remarkable company, evidenced not only by their performance but their focus on culture, quality and their customers,” said Jason Kreuziger of the Merchant Banking Division at Goldman Sachs. “Since our initial investment in 2016, Sprout has continually demonstrated their ability to lead and transform this category through best-in-class technology, tremendous leadership and their customer-centered approach.”

“As social media’s impact on business and the world expands, we are committed to providing software that enables our customers to navigate this transformation, create real connections with their audience and drive their businesses forward.” said Howard.

ABOUT SPROUT SOCIAL

Sprout Social offers deep social media listening and analytics, social management, customer care, and advocacy solutions to more than 25,000 leading brands and agencies, including Evernote, adidas, West Elm and Edelman. Sprout’s suite of solutions supports every aspect of a cohesive social program and enables organizations of all sizes to extend their reach, amplify their brand and create the kind of real connection with their consumers that drives their businesses forward. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Pinterest Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Learn more at sproutsocial.com

This post Sprout Social Raises $40.5 Million Series-D Fundraising originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sprout-social-series-d-fundraising/

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Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. With our global growth over the past year, we wanted to expand our usual winter initiatives to support a variety of nonprofits, engage our team and give back to a broader range of community efforts.

So this holiday season, we introduced a new tradition to our entire team: Philanthropy Week!

Philanthropy Week, a five-day event where we raised money for more than a dozen nonprofits, actually started in our Seattle office and has been a long-standing tradition for the Simply Measured team that joined Sprout in late 2017. This year, an amazing group of team members based in both our Seattle and Chicago offices re-envisioned this tradition to expand participation across our offices and remote team.

At Sprout, we love a little friendly competition—especially when it’s for a great cause (or 13 great causes, in this case). For Philanthropy Week, every team member had the option to join a team supporting one of 13 different nonprofit organizations, with causes ranging from mental health to immigration and criminal justice reform to increasing opportunities for women of color to pursue careers in STEM.

Throughout the week, we participated in a variety of fundraising activities including a food drive donation day, bake sale, a lunch buy-back, a Sprout swag day and a silent auction—which is where our team’s creativity really emerged. Silent auction items included everything from a week of on-demand LaCroix delivery at your desk, to the creation of a custom theme song for your pet (one of the most popular items!), to a soothing recording of “Good Night Moon” by one of our in-house voiceover artists.

We’re so proud of Team Sprout for investing their time, money and compassion in causes we care about—and I’m thrilled to share that in total, our team raised $21,006 for these incredible organizations!

With a surprise match from Sprout, we’re doubling those donations for a total of more than $42,000, and we’re thrilled to end our 2018 community engagement initiatives with this collaborative, all-company effort. I’d like to extend huge thanks to the team members who led the Philanthropy Week committee, served as team captains and supported our efforts this year—and a special congratulations to our top three teams:

1. The National Center for Transgender Equality
2. Planned Parenthood
3. FWD.us

Read on to learn more about the organizations our team supported this year, and head on over to our careers page to learn about opportunities for you to join us for Philanthropy Week 2019.

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Learn more about the organizations we championed during Philanthropy Week 2018:

Native American Rights Fund (NARF) provides nationwide legal assistance to Indian tribes, organizations and individuals nationwide who might otherwise have gone without adequate representation.

Planned Parenthood delivers vital reproductive health care, sex education and information to millions of people worldwide.

Black Girls Code is a not-for-profit organization that focuses on providing technology education for African-American girls in order to provide them the skills to occupy some of the 1.4 million computing job openings expected to be available in the U.S. by 2020, and to train 1 million girls by 2040.

Re:work training, whose founder and current CEO are both Sprout sales team alumni, works to reshape hiring trends for underserved communities by providing workforce training.

The National Center for Transgender Equality is the nation’s leading social justice advocacy organization winning life-saving change for transgender people.

The Conservation Fund is an American environmental non-profit with a dual charter to pursue environmental preservation and economic development.

Act Six provides leadership training and full scholarships for emerging urban and community leaders who want to use their college education to make a difference on campus and in their communities at home. Act Six has chapters in Seattle and Chicago.

Howard Brown Health is a lesbian, gay, bisexual, transgender, and queer organization that provides health and social services in several locations in the Chicago area.

The Greater Chicago Food Depository fights hunger throughout Cook County. The GCFD distributes donated and purchased food through a network of 700 food pantries, soup kitchens, shelters and community programs, serving more than 800,000 adults and children every year.

Make-A-Wish arranges experiences described as “wishes” to children diagnosed with critical illnesses.

FWD.us is focused on fixing the failed immigration and criminal justice systems that have locked too many out of the American dream for too long.

Guide Dogs for the Blind harnesses the power of partnership by connecting people and guide dogs, at no cost to students.

Thresholds is fighting to transform the lives of people struggling with mental illness. They work to break cycles of poverty and unemployment while creating employment, housing, and recovery opportunities.

This post Teamwork makes the dream work: Sprout Social Philanthropy Week 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/philanthropy-week-2018/

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#SproutChat Calendar: Upcoming Topics for December 2018

‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz.

Interested in either chat? Just click the “Add to Calendar” button.

12/5 – How to be Agile in Advertising with our Sprout Partners

In this special #SproutSessions edition of #SproutChat, we were joined by some of the brightest members of our Agency Partner Program to cover how digital has moved us toward adopting more agile approaches and what this means for agencies. Participants learned how new approaches can help clients and agencies work more closely together at every stage, pivoting, revising and optimizing as they go along. Check it out!

12/12 – Social Media & The Holidays with Olivia Jepson, Social Media Specialist

Social media shines during the holiday season and it’s claiming more of a stake in shoppers’ routines every year. The emphasis on holiday social can put your brand in the hot seat, if you’re not prepared. We’ll talk about the best ways to handle an influx of messages, create content that resonates with your audience and turn your holiday shoppers into long-term audience members. You’ll walk away with the knowledge needed to make this holiday season your most digital yet.

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12/19 – NO CHAT. HAPPY HOLIDAYS!

12/25 – NO CHAT. HAPPY HOLIDAYS!

This post #SproutChat Calendar: Upcoming Topics for December 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sproutchat-calendar-december-2018/

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#SproutChat Calendar: Upcoming Topics for November 2018

It’s hard to believe that 2019 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. That’s why this November #SproutChat is offering a big variety of topics, from social trends to focus days to figuring out how to get the most out of digital conferences. We’ve got you covered.

Interested in a particular chat? Just click the “Add to Calendar” button.

11/7 – Look back: 2018 Social Media Trends

As the new year looms ahead, it’s a great time to look back and reflect on some of the trends that hit the social space in 2018. Who knew we’d have to have a video strategy for LinkedIn when the year started out? Was your influencer marketing strategy a hit? Let’s come together to share our findings! In addition to looking back at trends, we’ll be chatting with our community to learn what worked, who did it best, and what tactics they’re leaving behind as they step into the new year.

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11/14 – Digital Conferences 101

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Should you be taking the time out of your day to attend digital conferences, and how are they different from webinars? Learn everything you need to know about digital conferences and how they can help you learn more, network more and ways to get enough out of them that they help to supercharge your career.

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11/21 – NO CHAT. HAPPY THANKSGIVING!

11/28 – How to Have a Productive Focus Day

Productivity in digital marketing can be challenging. From setting up a strategy, to writing creative content and managing inbound requests, the days of a digital marketer are typically jam-packed. So, how can industry professionals effectively allocate their time to get everything accomplished? Enter: Focus Days. This week at #SproutChat, we’ll discuss how marketers can be more productive, unwind from their daily grind and recalibrate their efforts with one single practice, focus days.

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This post #SproutChat Calendar: Upcoming Topics for November 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sproutchat-calendar-november-2018/

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Sprout Social named a Chicago Tribune Top Workplace four years in a row

Each year, the Chicago Tribune publishes a list of top workplaces based on thousands of employee reviews to determine the best employers in Chicago. Sprout Social is proud to be included on the list of midsize companies for the fourth consecutive year in a row for 2018! This continuous recognition is a result of employee feedback and a reflection of the inclusive culture we’ve built thus far.

“Our people are at the center of everything we do here at Sprout,” said Maureen Calabrese, Chief People Officer. “It’s an honor to be recognized by the Chicago Tribune for our commitment and dedication to building an environment where employees can bring their whole selves to work and personally and professionally thrive.”

For Sprout, 2018 has been the year of global expansion. While Chicago remains our home, we’ve experienced rapid growth at scale—allowing us to expand our footprint to cities like Seattle, London and Dublin. Our team grew even larger when we welcomed Simply Measured into the fold in December 2017, presenting the opportunity to not only integrate our products, but our culture and team.

Amidst this growth, we’ve invested in building out our employee development programs including our Emerging Leaders Mentorship and Grow@Sprout initiatives. These programs aim to ensure our employees have the resources and support to facilitate and own their career paths.

We’re excited for what 2019 has in store for us as we continue to work on building world-class solutions and celebrating the change that comes with a growing team. As we head into the new year, we’re devoted to supporting our employees by ensuring Sprout continues to be a diverse, inclusive and equitable workplace for our growing global team.

Thank you to every member of Team Sprout for helping us create and foster a supportive and collaborative workplace that has been recognized by the Chicago Tribune, Glassdoor and others.

Want to join our team? Visit Sprout Careers to learn more about who we are and what we do.

This post Sprout Social named a Chicago Tribune Top Workplace four years in a row originally appeared on Sprout Social.

source https://sproutsocial.com/insights/chicago-tribune-top-workplace-2018/

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Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. I also learned that she is insanely talented at intramural sports, boasting a handful of championship wins. Curious about which sports? Read on to find out and learn more about what successes she is most proud of as well as what office snacks she can’t live without.

Name: Marie Dador
Department: Marketing
Started at Sprout: June 27, 2016

What’s your role at Sprout? Can you explain what your role entails?
I am the Manager of Marketing Data & Analytics here at Sprout. In my role, I lead a team responsible for the collection, organization and distribution of marketing data throughout the department and entire Sprout Social organization. The data my team collects is extremely insightful as it helps the team better understand the significant milestones of our customers’ journeys—as they continue to engage with our content, purchase our suite of solutions and interact with the features we have to offer.

If you had to describe your job in a hashtag, what would it be?
#Nerd

Can you describe a success you are most proud of during your time at Sprout?
While a lot of my day to day work is usually centered around digging into data, I also have a passion for teaching. Since being a teacher wasn’t core to my job, especially before I had a team, I recognized an opportunity in the summer of 2017 to both pursue my passion and empower Sprout’s marketers to take a more active role in collecting and understanding the metrics behind their projects. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Since not everyone is usually bought in to teaching analytical acumen, it was really fulfilling to receive support not only from marketing leadership, but from the entire team. Nearly every session was full and now all of Sprout’s marketers have the confidence to find the numbers they need to show the importance of their work.

Where in the office do you do your best thinking?
For me, it has always been less about where I do my best thinking, and instead when I do my best thinking. I typically arrive at the office around 6:45 or 7a.m. to power through a handful of work before my team members arrive. There are rarely other people in the office around this time so distractions are minimal, which means I can be more productive and dig deeper into the data in front of me.

What are you favorite snacks in the Sprout kitchen?
You can usually find me hoarding RXBARS and the gomacro chocolate coconut bars. I am also obsessed with coconut LaCroix.

What are some of your passions outside of work?
I absolutely love to read. One of my favorite reads at the moment is the Southern Reach Trilogy, which follows a group of researchers as they explore a mysterious and deadly wilderness called Area X. I also highly suggest Everybody Lies by Seth Stephens-Davidowitz, a former data scientist at Google. The book is fascinating and looks at how everything we know about people is often wrong because everyone lies—to their friends, families, and even on anonymous surveys. Besides reading, I enjoy playing intramural sports. In fact, I am a nine-time kickball champion, three-time soccer champion, three-time volleyball champion and a one-time softball champion.

What is one thing you do almost every morning?
I have to stretch every morning. I use a foam roller to loosen up my muscles and energize myself for the day ahead. By taking even a few minutes to prepare my mind and body for upcoming tasks and projects, I feel I can make the most out of my days.

This post Meet Team Sprout: Marie, Manager, Marketing Data & Analytics originally appeared on Sprout Social.

source https://sproutsocial.com/insights/meet-marie-dador/

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#SproutChat Calendar: Upcoming Topics for October 2018

It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.

Interested in a particular chat? Be sure to click the “Add to Calendar” button.

10/3 – Crisis Communications for Social

Social Media adds complexity to crisis communications. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis.

(This #SproutChat happened prior to publish, check it out!)

10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead

What role does data play in your social strategy? Can it go beyond monthly wrap-up reports and help your social strategy? The ability to uncover market-wide insights and tell a cohesive story can be a compelling tool for audience and content development. Our own Lucy Hitz, Corporate Marketing Lead, will join #SproutChat to talk about the importance of data in your social storytelling efforts and how to use this data to change the way your audience thinks and behaves.

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10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist

People today expect more. They expect companies and brands be open, real and empathetic in their interactions and want them to create real connections. Brands are constantly fighting an uphill battle to earn the trust and business of today’s consumer. Our very own Agency Marketing Strategist, Emily Stang, will join us to talk about how to position your agency and your clients to be ready for what’s ahead. We’ll cover off on topics such as evolving your offering, following future trends, and ways to empathize with your clients.

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10/24 – How to Amplify Brand Content and Stay Genuine with Kim Blight, Senior Project Manager

Brands can’t continue to broadcast information to the nines and then just expect to engage people. That’s not the way people are consuming social, they are really listening to their friends and family. To inspire engagement and participation in a real way, it’s imperative that you find the right content for and arm your advocates with the means to share. Join us for a thought provoking #SproutChat with our own Product Marketing Specialist, Kim Blight, about ways to get more eyes on your brands content without sacrificing authenticity. We’ll talk about how to leverage advocacy to amplify content. We’ll explore how to elevate your existing social posts by engaging your employees, giving them the space to add in their own voice and tapping into the power of their networks.

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10/31 – No Chat. Happy Halloween!

This post #SproutChat Calendar: Upcoming Topics for October 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sproutchat-calendar-october-2018/

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How we’re redoubling our customer experience efforts in a time of constant change

One of the most powerful aspects of social media is the way it’s rapidly evolved to become part of the fabric of both society and commerce. And no time has seen more change than the past six months. Between GDPR, social’s growing role in global politics and the importance of privacy, social networks have experienced significant and fundamental change. This makes things very interesting for a company like ours that sits squarely between these changes and the 25,000+ brands around the world that we serve.

The customer experience that Sprout Social delivers is one of the things I’m personally most proud of. In the last six months, the rapid pace of network changes across social has challenged our ability to manage and deliver the caliber of support we’re committed to. While only a small percentage of our customers have felt this, that number should be zero, and we’ve fallen short.

At Sprout, we believe “open communication creates progress.” That extends beyond sharing exciting news and recognition. It means acknowledging the bumps in the road and talking about where we want to improve. It means consistently letting you know that we’re committed to supporting our customers and helping them build exceptional brands.

I’m sharing this recent challenge to open a window into the current state of social media and how we’re evolving to maintain our brand promise within an industry in flux.

A lot of the change that’s happening is due to factors outside of our control. But how we adapt to this phase of social is entirely our charge. So, as a team, we’re taking a hard look at how we can continue to deliver an exceptional customer experience in an environment where the new norm is constant change.

Here’s why this matters

Our brand isn’t our design, our products or our logo—our brand is how we make people feel. And customer support isn’t just a department or a job title, it’s our relationship with the people who allow us to do what we love.

Those people are rightfully counting on us to deliver world-class support when they’re using our products to grow their business and build relationships with their customers. Not because it’s written into fine print somewhere, but because it’s the expectation we’ve set for ourselves and our community through every prior interaction.

We know that reputation is built one interaction and one user experience at a time. Our customer support team and the many others on the front lines of those interactions—our team members on social, on the customer success team, in billing and more—make us proud every day. But with an influx of changes and resulting volume of support tickets, they haven’t been setup to respond to and resolve issues quickly for every customer, every time. That changes now.

Here’s what we’re doing

We’re taking a more proactive approach toward communicating network changes and issues so our customers don’t have to ask. Each network change is unique in its impact, so we’re creating the framework to more readily communicate how and why these changes are happening, and what our plan is going forward.

Even when there’s not an immediately available resolution, we’ll err on the side of communication—considering everything from low impact changes to a crisis-level network change. At the lowest level, this might mean an in-app notification; at the highest, I’ll address concerns to our customer base as a whole in an email—the same way I would for our internal team.

For everything in between, expect emails, social posts and—in some cases—even phone calls to address what may be happening. Communication is better than silence, even when we don’t have the solution.

In addition to this day-to-day process, we’ve made a concerted effort to clear our support backlog and provide additional service to our customers from across the team. A perfect illustration of commitment came this past month, when a group of individuals at Sprout gave up their Saturday to work through our support ticket backlog. From Support, Success and Billing, team members came in and knocked out 377 new tickets—leaving our backlog at zero—and dedicated extra hours in the days that followed to continue and maintain those efforts.

As someone who cares deeply about both our team and our customers, I promise that bringing everyone in on Saturday isn’t our new normal—but I hope it tells you something about our team that we had more volunteers than we could accommodate. No one here takes customer experience lightly, and recent months have presented us with a challenge we’re eager to solve.

After all, our customers are more than a support ticket number: They’re small business owners, agencies, global brands, causes and communities that trust us to help them succeed. We have to remember that their trust is what gives us the opportunity to do what we do at all—and that’s not something we ever take for granted.

This post How we’re redoubling our customer experience efforts in a time of constant change originally appeared on Sprout Social.

source https://sproutsocial.com/insights/redoubling-our-customer-experience-efforts/

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A Quick Guide to Instagram TV [Infographic]

Video has taken over the web and made its way into the content marketing mix. No surprise, considering it’s one of the most effective content for promoting products and services online. And with the launch of Instagram TV, marketers have yet another content channel under their fingertips.

The combination of graphics and sound is powerful in delivering information. Videos are the preferred medium by marketers because they make information more digestible and concise.

On Twitter, a tweet with a video is 6 times more likely to be shared than a tweet with a photo. A research by Hubspot shows that 43% of consumers found branded video content to be the most memorable. Videos also have a higher retention rate, with 65% viewers watching more than 75% of a video.

Instagram’s Video History

As videos continued to populate the market, Instagram began experimenting with it, which led to the birth Instagram TV. In 2013, they enabled video sharing for its users which enabled posting 15-second videos on their feed. They later extended the limit to 1 minute.

When Snapchat became a hit in 2016, Instagram released their take on temporary content— Instagram Stories. This feature allowed users to record and post videos that disappear after 24 hours. In November 2016, Instagram released the live feature where users can broadcast live on their Instagram and interact with their followers.

The Birth of Instagram TV

Recently, Instagram made its foray into long-form video content with their latest feature called IGTV. Simply put, Instagram TV is a video platform similar to Youtube.

However, Instagram TV differs from Youtube and other video platforms because Instagram TV videos are in portrait mode (unlike the usual landscape mode.)

Another major difference is Instagram TV’s search algorithm. Unlike Youtube, searching on Instagram TV isn’t based on keywords, but on profiles or channels instead. Videos on Instagram TV are limited to 10 minutes (and an hour for bigger accounts.)

Market with Instagram TV

The moment Instagram TV launched, a number of established brands such as Chipotle and National Geographic began posting videos on their channels. National Geographic used their IGTV channel to release their final episode of ”One Strange Rock” which runs for 47 minutes.

Chipotle on the other hand, did something simpler and posted a short clip showcasing their vast selection of salads and burritos to-go.

All kinds of businesses— big or small can use Instagram TV to market their brand. Since Instagram accounts are automatically integrated with Instagram TV channels, followers are automatically subscribed to their Instagram TV feed, saving you the hassle of building an audience from scratch.

For more information on how Instagram TV works, check out this infographic below!

Courtesy of: Milkwhale

 

The post A Quick Guide to Instagram TV [Infographic] appeared first on NinjaOutreach.

source https://ninjaoutreach.com/instagram-tv-infographic/

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#SproutChat Calendar: Upcoming Topics for September 2018

With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies.

See a topic that interests you? Just use the “add to calendar” button for a calendar reminder.

9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist

Let’s kick off the month of September by going back to the basics! Sprout Social’s very own Sales Content Strategist, Eric Wendt, will be joining us for an educational #SproutChat that will outline best practices for creating engaging and effective case studies. This chat is a good fit for anyone who needs help harnessing and using customer testimonials to connect with their audience. We’re going to touch on everything from securing interviews and writing tips to different ways to promote that content that are authentic and encourage conversation.

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9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist

Do you ever feel like a brand just “gets” you? That’s when you know they are doing it right. As social has matured as a channel, so has the ways brands can connect with their customers. In this #SproutChat, our Customer Marketing Strategist, Ciara Klein, will cover everything from best ways to reach and welcome new customers to creating personalized experiences that make customers feel deeply connected to the brands they love and trust. Bring your best examples of true connections between a brand and their customers. We’re talking surprise and delight on a whole other level.

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9/19 – Social Media & the Evolution of Transparency with Kaitlyn Corvino, Public Relations Strategist

Brands are constantly fighting an uphill battle to earn the trust and business of today’s consumer. Social amplifies transparency, which can create challenges for brands but offers even bigger rewards. Forty percent of people who say brand transparency is more important than ever before attribute it to social media. To figure out how to navigate this new world we invited Sprout’s own Public Relations Strategist, Kaitlyn Corvino, to talk about authentic ways to be transparent on social and when it counts the most. We’ll cover off on topics such as crisis communications, ways to recover from a social faux-pas, and even what role a CEO has when it comes to being transparent on social. You won’t want to miss this one!

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9/26 – How to Elevate Connection with Paid Social with Shelby Cunningham, Digital Marketing Strategist

Paid social is often considered a data-driven venture too technical to really fold into your organic efforts neatly. But here at Sprout, we see paid very differently: Every ad is an opportunity to connect. Between ad comment moderation, paid promotion and paid reporting, the opportunities to drive authentic connections alongside your organic social strategy is endless. Join us for a thought provoking #SproutChat where we’ll talk with our Digital Marketing Strategist, Shelby Cunningham, about ways to inspire, cultivate, and analyze real connection in a paid setting.

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This post #SproutChat Calendar: Upcoming Topics for September 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sproutchat-calendar-september-2018/

10 Marketing Plan Obstacles You Need to Nip In The Bud Right Now

A marketing plan can make or break business traction. Most entrepreneurs seem to understand this fact. In fact, according to Gartner CMO’s recent Spend Survey, 75% of organizations are expecting marketing budgets to increase this year. And with this sort of expectation, marketers just can’t afford for their marketing strategies to fail.

Source: Gartner

However, there are common reasons that keep even the most well thought-out marketing strategies from working, and these should be addressed right away.

Here are the topmost marketing plan obstacles to delivering effective campaigns:

1. Creating A Generic Marketing Plan

Just knowing what products or services your business offers is not enough to create a winning marketing plan.

Study shows that generic marketing strategies do not work. So you need to tailor fit it according to your company’s needs.

Some examples of good, tailor-fit marketing strategies include:

• This step-by-step marketing plan by Coca-Cola
• This hip, culture-fit Starbucks marketing plan

The Value of A Creating A Tailor-Fit Marketing Plan:

HotPads is a map-based rental and real estate website that only had 400 views per month on their blog. The company wanted to increase existing traffic and convert them into returning audience without focusing on sponsored content.

Their marketing strategy involved hiring content creators from targeted locales who wrote original, engaging content for their readers that featured HotPads. The result? HotPads created 270 articles in less than a year, which led them to have a 4,000% increase in traffic within 7 months.

2. Not Knowing Your Business’ Value Proposition

Value propositions exist for a reason: to add more meat to what you’re offering your customers.

Tight industry competition drives companies to fight over a huge piece of the market pie. But the real challenge is not about attracting new ones—it’s all about keeping the loyalty of the audience that you do have.

Source: Marketing Experiments

Take, for instance, these two value props from Epson and HP (images above). For one, there is no clear differentiator between the two. The words sound professional and talk to business owners, but they do not stand out. If Epson and HP both use similar, generic value props, it lacks that forceful element in an effective marketing strategy that would sway a customer to choose one over the other and stick with them.

The Need for a Clearer, More Targeted Value Proposition:

You have to make sure that you know your business’ value proposition to be at par with your customer’s expectations and demands. Without it, what is there to stop them from doing business with your competitors?

To define your value prop, you need to identify how your products or services will add more value to your customers’ lives. It has to be specific and targeted to ease a pain point.

Lastly, differentiate how your product/service stand out among a sea of other companies providing the same product/service. Then let your customers know why you are the best in the market to give it to them.

Source: https://www.apple.com/macbook/

Apple’s marketing strategy is on point when it comes to featuring brilliant value props for each model in their phone and laptop line. Their value prop for the MacBook stands out, however, as it's clever and witty--it highlights how lightweight this model is (the MacBook's biggest differentiator from its competitors) while describing how its technology is ahead of its time.

3. Investing In High-Caliber Marketing Staff Too Early

Too often, business owners are tempted to hire the crème de la crème right at the onset. This can, however, prove to be counterproductive.

While having the best team for the job will go a long way in helping you execute a winning marketing strategy, it could also put a serious dent on your budget—a huge problem, especially for startups.

The Value of Hiring Slow:

Hiring high-caliber staff early in the game would take its toll on your time, money, and other resources.

You can start expanding your marketing team when you do not have an otherwise low-cost option or when time commitments force you to focus on growing your business.

The good news here is, you don’t necessarily have to hire in-house marketers. You can outsource marketing strategies to other experts in the field to help you start your campaign and keep it moving.

4. Targeting The Wrong Audience

When drafting your marketing strategies and campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic. It is difficult to create a marketing strategy if you are not sure who will most likely benefit from what your business offers.

The Value of Targeting The Right Buyer Persona:

Targeting a huge number of people in hopes of getting more engagements means that you are wasting your energy on people who do not need your offerings.

On the flip side, being extra specific who your target market is allows you to send the right message to the right people who need your expertise at the right time.

Define your buyer personas by collecting data on their demographics, their hobbies, why they purchase from your brand, why they purchase from your competitors, and their pain points. Where do they hang out online? What do they want from services or products like yours?

You can use tools like Drip and Intercom to track and segment users based on their behavior. You can also use Typeform or SurveyMonkey to create surveys using questions that will help profile your customers.

Personalize your marketing efforts based on their tastes. Include strategic call-to-actions on your campaigns (e.g. landing pages, promotional merchandises, etc) to help them throughout their buying journey.

5. Failing in Making and Reviewing Your Marketing Strategy

Prior to starting your campaign, make sure that your organization follows a seamless approval process. Most companies make the mistake of redoing the marketing strategies that worked last year, expecting that they will get the same—or better—results this year.

Take, for instance, the infamous fall of Nokia. The company failed to jump on a rising trend that Apple and Google were starting to dominate. And when they did start producing smartphones with superior cameras, it was a little too late of an effort.

Although Nokia was acclaimed for its marketing strategies during its heyday--they were, after all, able to give mobile phones their reputation as fashion accessories--they also overestimated the strength of their brand. They stuck to what they knew, believing that they'll be able to catch up even if they were late in the smartphone game.

The Value of an Updated Marketing Strategy:

One important lesson you have to remember is that the digital world offers tremendous opportunities to companies who are able to adapt to fast-changing customer preferences.

If you want to create a solid end-to-end marketing plan, make sure that you review your strategies and align them with your current customer’s expectations.

6. Declining to Have A Website

Although a lot of companies today are going digital, there are still those who refuse to build websites and adapt to the growing need for online visibility.

As a matter of fact, a Capital One study shows that only 56 percent of growing businesses have a company website; of that figure, only 53 percent of their websites are mobile-ready.

The Value of Having A Website:

Businesses should start understanding how fast the digital world is moving and how it affects businesses from all industries.

Setting up your company’s website, for example, gives you better leverage in boosting your presence online especially when attracting always-on-the-go customers.

The truth is, having your own website isn’t optional—it is already a need. If you don’t have your own website yet, then you’re missing out on a huge chunk of potential customers.

Take a look at Outlet24, a brick-and-mortar fashion outlet in Bangkok, Thailand. For the business to increase its reach, the company decided to launch an online store and create another distribution channel. Since its launch in 2014, Outlet24 saw an average of 69% annual growth rate in gross merchandise volume (GMV) and a 26% average annual growth rate in online traffic. Their revenue also increased by 30%, especially after introducing a COD option.

7. Not Having A Blog In Your Website

Content marketing is gaining traction as one of the best and most effective tools in directing your customers to your website and sending valuable information to your audiences.

However, plenty of business owners refuse to put up blogs because of the time and money it takes to keep producing content.

The Value of Having A Blog:

When you start pushing out content that proves to be valuable to your followers, you start building your reputation as an expert in the industry.

With that name backing up your brand, you then gain the trust of potential customers—thereby making it easier for them to pick you over your competitors. In fact,

Make sure that you create a blog article line-up and optimize it with a winning content marketing strategy to build your audience online.

8. Your Marketing Plan Is Too Competitor-Oriented

It’s good to check what your competitors are doing once in a while so you can set yourself apart from them. However, make sure that you are not doing your marketing efforts with the sole purpose of getting ahead of your competitors.

The Value of Focusing On Your Target Market:

Remember that you are doing this for your customers, whether that is to help them improve their lives or solve their day-to-day problems. Don’t let yourself be stuck on what your competitors are doing; instead, focus your research on what your customers want and design your campaigns based on their needs.

9. Not using SEO

Your audiences won’t magically appear on your analytics; you have to put in the extra work by optimizing your website so Google will show it on the first page of search results. This way, your brand will be at the forefront of your customers’ eyes when they look for services similar to yours.

The Value of SEO:

SEO is one way of helping your customers find you based on the solutions you can offer them. When done right, you can gain better rankings on search engines, increase your website’s foot traffic, and help you build better and stronger brand credibility in the online space.

10. Avoiding Social Media Marketing

According to Pew Research, 7 in 10 Americans are using at least one social media platform to connect with friends, engage with news content, entertain themselves or share stories and information with other people.

If that’s not enough reason for you to craft tailor-made marketing strategies, then you are missing out on reaching your potential customers.

The Value of Being Visible on Social Platforms:

What you need to do is understand the differences between each social media platform and generate content that adds value to your customers’ lives.

Start with your buyer persona, then regularly post content (e.g. videos, images, blog posts) that they will find engaging. Keep analyzing and testing your strategies to make sure that your campaign is working.

You can also use NinjaOutreach to find and collaborate with social media influencers in your niche.

Set Your Eyes On Your Customer’s Needs

There are plenty of factors to consider when creating an effective marketing strategy. However, at its core, you need to keep your focus on your customers and how you can help address their day-to-day needs. With every tactic, go back to your buyer persona and make sure that you answer their pain points.

The post 10 Marketing Plan Obstacles You Need to Nip In The Bud Right Now appeared first on NinjaOutreach.

source https://ninjaoutreach.com/marketing-plan-obstacles/

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How to Find Instagram Influencers

Need to learn how to find Instagram influencers for your marketing campaign?

Read further for a complete step-by-step guide of all the ways you can try to find Instagram influencers.

Essentially, it will include free and paid methods to find Instagram influencers, the pros and cons of each, and will be continuously updated as we come across new strategies.

This article will be pretty packed, so let’s get to it.

Ready to start learning how to find Instagram influencers? Let’s begin.

1. Search on Instagram

How to find Instagram influencers?

Let’s start with the free and obvious option: Instagram Explore.

• Pros: You can contact the influencer directly via Instagram’s direct message feature. This eliminates the need to manually research for an email address, and even gets higher open rates compared to email.
• Cons: No quick way to see if followers are authentic or if engagement is good. Qualifying a lead, messaging, and follow-ups can only be done manually, one by one.
• Tip: Best for small-scale, highly personalized campaigns. If you need to contact more than a few leads, skip this and move on to the next options on this list that are better for bigger outreach campaigns.

How to find Influencers via Instagram Explore:

1. Click the magnifying glass icon to search for profiles.

Searching for leads on Instagram can be tricky as Instagram displays personalized results per profile.

So if you use your personal account (where you spent time liking and commenting on cat pics) to look for car enthusiast leads, you might not see these show up in your Explore feed.

2. If you don’t see relevant results, you can type the keyword for the niche you are looking for right on the search tab.

For example, “digital art.”

You can then choose to browse through a list of top profiles, hashtags, or places associated with that keyword. Results will still vary per profile, so this

3. Results will still vary per profile, so you’ll be spending a ton of time checking each profile out individually to see which one fits your campaign needs.

4. Once you do find a profile you like, just click the send direct message option to contact the influencer manually.

2. Advanced Search on Google

Google is still the search engine to beat when it comes to serving the most relevant results for your searches.

You can make your searches even more targeted through Advanced Search Queries.

• Pros: You’ll get the most relevant results compared to any other search engine. You have the added flexibility to edit your queries and add location and date filters.
• Cons: No quick way to verify engagement rate, and if an account and its followers are authentic. You’ll have to manually review each result per page, and you can’t message them directly.
• Tip: Try this if you have no problem investing time and budget on other apps for finding emails and messaging your leads, and just need to generate as many of the most relevant leads as you can.

How to find Instagram influencers using Advanced search queries on Google:

1. Go to your Google search settings and set your location results. (Set your preferred results by location or select global if you’re targeting that.)

2. Tweak your Google settings to display 100 results in one page.

3. Go to Google search and type the advanced search query format:

[Your Niche keyword] +[ Your target location] + site:instagram.com

The advanced search query: Fashion London site:Instagram.com should show you results like these.

4. Open each profile in your search results as a new tab. Review each one closely, pick what you like, and send a direct message. You can also manually copy the link to the profiles you like and past them into a spreadsheet for list building.

3. Search On Influencer Platforms

An influencer platform is like a directory listing influencers along with the info that businesses need to contact them for brand sponsorship.

• Pros: It’s like browsing through an influencer catalog that contains all the data you need to easily pick the right leads for your campaign. You’ll have most of your research done for you.
• Cons: Not all influencer platforms are created equal. Free directories will list basic profile data but are still incapable of verifying engagement, account, and follower authenticity. Those that do, come at a cost. Either way, you still can’t automate mass emailing.
• Tip: Try this if you’re okay with spending a bit of money to save (tons) of time on manual research.

The best influencer platforms should list only curated, verified profiles, including the data you need to qualify and contact leads instantly.

At NinjaOutreach, we use advanced data science so our free influencer platform can include the following data:

• Category - instantly find influencers by niche
• Engagement rate
• Follower count
• Likes, comments, and shares per post
• Location info based on posting activity
• Brand partnerships
• Price per sponsored post - helpful for quickly determining which influencers you can afford to include in your campaign

But what makes the NinjaOutreach influencer platform stand out is the fact that it’s free. You can find all the information you need to qualify Instagram influencer leads, without having to spend extra time researching.

Here’s how to find Instagram influencers free on the NinjaOutreach Influencer platform:

1. Go to the NinjaOutreach Instagram influencers directory page

2. Choose the niche you’re looking to find Instagram influencers for. Niches are listed as Categories. Try the Mommy category, for example.

3. Set your preferred location. You can filter all the way down to the City level.

4. If you see an influencer you like, you can click their profile card to expand it.

5. Once it loads, click on the small Instagram icon to open the URL to the influencer’s actual profile on Instagram.

6. If you’re browsing through mobile, then you can head straight to the direct message option to contact the influencer you like. But, if you’re doing this at scale, you’ll need to use a specialized messaging app.

4. Use an App with a built-in influencer database and outreach

Influencer database and email outreach software are all-in-one solutions. These power-packed tools can help you, from finding and researching leads, to outreach automation. However, they are definitely not free.

• Pros: Comes with auto email finder, email + auto follow-up scheduler, templates with custom fields and dynamic text, ninjabot
• Cons: Since the profiles added in the database are evaluated first and also comply with the influencers’ wish for privacy, some pages/websites/profiles that do not meet our safety precautions or that wish to be excluded may not be present in the database and you’ll have to find some via other sources.
• Tip: If you want to save money on Instagram influencer research and emailing, then invest on a single tool that has all these specialized features.

If you need to find Instagram influencers for bigger projects, visiting profiles one by one just to send messages and follow ups is inefficient.

NinjaOutreach speeds this up by letting you arrange a list of all the Instagram influencers you want to contact.

You’ll see all their stats in a single page view, and you can can then send more messages without having to manually go through each account.

Here’s how to find and contact Instagram influencers through the NinjaOutreach influencer database and outreach software:

1. Go to Search tab click the Instagram Influencers search tab.

2. Type your niche keyword into the search box and click search.

3. Once that’s done, click Filter to narrow your search. For example, your search keyword is “blogging.” You can open Filter and click the Category “Babies” then filter location to “United States.” You can filter further down to the region/state and city level if you want. You can also set your required number of followers per influencer.

4. You can scroll through all the results of your lead search and view all influencer stats in a single page. You can also click each of the three icons to the left side of each profile card if you want to view the Influencer’s Instagram profile, contact them, or add them to your list of leads.

Conclusion

And that’s it!

Whatever the size and goals of your campaign, you have various options, both free and paid.

Are you ready to find Instagram influencers for you campaign now?

The post How to Find Instagram Influencers appeared first on NinjaOutreach.

source https://ninjaoutreach.com/how-to-find-instagram-influencers/