AI Marketing Case Study: How Logojoy AI software used NinjaOutreach to run link building and guest posting outreach

Ninja Outreach

Interview & Case Study

Interview with NinjaOutreach client, Elijah-Blue Vieau of Logojoy

Logojoy is a logo creation software powered by AI. They used NinjaOutreach to run link building outreach and guest posting campaigns for their website.

We conducted an interview with the CEO of Logojoy, where he shared in detail how he used NinjaOutreach to launch marketing campaigns for his company. He also discussed the immediate results that he got, even before his campaign was finished.

Results:

• Got between 10% to 28% reply rates for their 3 campaigns
• Secured 6 backlinks and 2 guest post opportunities within 1 week

Verdict:

“I think I’ve used it [NinjaOutreach] enough to talk about return on investment, even on the smaller scale, I can already see the value.” – Elijah-Blue Vieau

1. What other tools (if any) did you use for this campaign and why?

When I’m conducting outreach, I always have Twitter and LinkedIn opened in a separate browser window, for a couple of reasons.

Firstly, I use LinkedIn to verify that I’m contacting the right person in the right role (content manager/specialist, editor, contributor, website owner, marketing manager). Employee turnover can be high within the digital space, so doing a quick check on LinkedIn is always worth it.

Secondly, I rely on Twitter to see how “active” the company or individual is that I’m prospecting. I find Twitter to be a great gauge for a brand’s overall digital activity. If a company or individual is active on Twitter and they have established a following, it’s a safe bet that they are active on other platforms, and publish regular content online.

Outside of my social accounts, I use Ahrefs to validate domain level metrics and determine whether or not acquiring a backlink or mention from a prospective website would provide true value.

2. How did you use NinjaOutreach?

I use NinjaOutreach as a prospecting tool first, and an email broadcast tool second. I typically have a specific piece of content that I need to acquire backlinks for, like this recent side hustle infographic, for example.

Using NinjaOutreach’s Search functionality, I was able to quickly type out a few search terms and start building a prospect list within minutes.

I like to drill down further by setting a range for Domain Authority and Twitter followers using the Filter option. This ensures that the results the platform generates are in line with my objectives from a referring domain and engagement standpoint.

Once I had a small enough sample list (20-30 contacts), I then reviewed the many email templates provided, and customized the one I liked best for the particular campaign, and saved it as a custom template.

I try to personalize each email I send, instead of loading up hundreds of contacts and hitting send with the same exact template. Using a smaller list at first allows me to get a feel for my prospecting approach/email copy, before investing into more prospecting and sending.

Before hitting the send button, I made sure I connected with the person I was contacting either via LinkedIn or Twitter. Seeing my name appear in their inbox, as well as via their social feed is good for repetition and getting my name in their head.

3. What outreach strategies did you find worked best? (best template, best approach, best schedule to send outreach, etc)

Out of the campaigns I’ve run so far, I’ve had the greatest success with a shortened version of your Link Request template. I was able to produce some impressive results promoting a blog post we did on logo design trends within the cannabis industry, which is a hot topic right now.

Though the list appears to be small, it was extremely targeted. Most of my time for this campaign was on researching the right prospect, which matched all of my criteria.

The end result for sending 15 really targeted emails? A guest blog published on a super relevant website, a few social shares, and a high DA link on a resource page. From here I all have to do is add more quality prospects and hit send. The concept for this campaign has been proven, and as an SEO Manager at a very fast-paced startup, this speed is crucial. The workflow within NinjaOutreach makes this possible.

4. What problem did NinjaOutreach solve for you, or how was NinjaOutreach specifically able to help with your campaign?

In my current role, I’m the Manager of SEO operations at Logojoy, an AI-powered logo maker and brand platform. So I’m wearing multiple hats and have my hands in multiple pots all at the same time. NinjaOutreach has really helped me complete all required tasks for research and outreach within a single dashboard.

Your built-in search functionality is like having several tools all in one place. Being able to use search operators within the app, and quickly filter results based on social media metrics, domain authority, page authority, and top-level domain type saves an incredible amount of time. Before I would have had seven tabs open, using various tools and sites.

Though very few lead databases have 100% bulletproof results, I’ve found NinjaOutreach’s database to be equal to the leading outreach tools on the market. And I’ve used quite a few of them over the years.

5. Before NinjaOutreach, what was your process for prospecting and launching your campaigns?

Prior to using NinjaOutreach, I was the Director of SEO at an agency, had a team of off-page SEO specialists executing for 200 clients across various niches. We would often rely on advanced search operators, spreadsheets, and MailShake for sending. We would also rely on additional tools like BuzzSumo for content metrics. Our process was very manual and involved a lot more tools and processes.

6. What process would you say was more cost-effective? Why?

I can safely say that the workflow, template builder, and search tool from NinjaOutreach have saved me an incredible amount of time, versus manually having to track efforts across multiple tools and touchpoints. And in any business (especially when you’re in startup mode), time is money and speed is your friend.

Having come directly from a short-lived run with Buzzstream (I had high expectations), I am pleased to say NinjaOutreach is much easier and more intuitive to use, and let’s not forget capable. To sum it up, the level of support I have received, even before asking to participate in this case study, has been nothing short of awesome.

The post AI Marketing Case Study: How Logojoy AI software used NinjaOutreach to run link building and guest posting outreach appeared first on NinjaOutreach.

source https://ninjaoutreach.com/logojoy/

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Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social, a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space. New funds will be used to accelerate the company’s plans for deepened platform capabilities and increased international expansion.

“Social marketing and social data have become mission-critical to virtually all aspects of business. Sprout’s relentless focus on quality and customer success have made us the top customer-rated platform in every category and segment,” said Justyn Howard, CEO of Sprout. “In many ways, social is still in its infancy, and we’re fortunate to help so many great customers navigate this evolving set of challenges.”

Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe. The funding will allow Sprout to further accelerate that growth with investments across the business and their expanding platform.

“The Sprout team has built a remarkable company, evidenced not only by their performance but their focus on culture, quality and their customers,” said Jason Kreuziger of the Merchant Banking Division at Goldman Sachs. “Since our initial investment in 2016, Sprout has continually demonstrated their ability to lead and transform this category through best-in-class technology, tremendous leadership and their customer-centered approach.”

“As social media’s impact on business and the world expands, we are committed to providing software that enables our customers to navigate this transformation, create real connections with their audience and drive their businesses forward.” said Howard.

ABOUT SPROUT SOCIAL

Sprout Social offers deep social media listening and analytics, social management, customer care, and advocacy solutions to more than 25,000 leading brands and agencies, including Evernote, adidas, West Elm and Edelman. Sprout’s suite of solutions supports every aspect of a cohesive social program and enables organizations of all sizes to extend their reach, amplify their brand and create the kind of real connection with their consumers that drives their businesses forward. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Pinterest Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Learn more at sproutsocial.com

This post Sprout Social Raises $40.5 Million Series-D Fundraising originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sprout-social-series-d-fundraising/

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Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. With our global growth over the past year, we wanted to expand our usual winter initiatives to support a variety of nonprofits, engage our team and give back to a broader range of community efforts.

So this holiday season, we introduced a new tradition to our entire team: Philanthropy Week!

Philanthropy Week, a five-day event where we raised money for more than a dozen nonprofits, actually started in our Seattle office and has been a long-standing tradition for the Simply Measured team that joined Sprout in late 2017. This year, an amazing group of team members based in both our Seattle and Chicago offices re-envisioned this tradition to expand participation across our offices and remote team.

At Sprout, we love a little friendly competition—especially when it’s for a great cause (or 13 great causes, in this case). For Philanthropy Week, every team member had the option to join a team supporting one of 13 different nonprofit organizations, with causes ranging from mental health to immigration and criminal justice reform to increasing opportunities for women of color to pursue careers in STEM.

Throughout the week, we participated in a variety of fundraising activities including a food drive donation day, bake sale, a lunch buy-back, a Sprout swag day and a silent auction—which is where our team’s creativity really emerged. Silent auction items included everything from a week of on-demand LaCroix delivery at your desk, to the creation of a custom theme song for your pet (one of the most popular items!), to a soothing recording of “Good Night Moon” by one of our in-house voiceover artists.

We’re so proud of Team Sprout for investing their time, money and compassion in causes we care about—and I’m thrilled to share that in total, our team raised $21,006 for these incredible organizations!

With a surprise match from Sprout, we’re doubling those donations for a total of more than $42,000, and we’re thrilled to end our 2018 community engagement initiatives with this collaborative, all-company effort. I’d like to extend huge thanks to the team members who led the Philanthropy Week committee, served as team captains and supported our efforts this year—and a special congratulations to our top three teams:

1. The National Center for Transgender Equality
2. Planned Parenthood
3. FWD.us

Read on to learn more about the organizations our team supported this year, and head on over to our careers page to learn about opportunities for you to join us for Philanthropy Week 2019.

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Learn more about the organizations we championed during Philanthropy Week 2018:

Native American Rights Fund (NARF) provides nationwide legal assistance to Indian tribes, organizations and individuals nationwide who might otherwise have gone without adequate representation.

Planned Parenthood delivers vital reproductive health care, sex education and information to millions of people worldwide.

Black Girls Code is a not-for-profit organization that focuses on providing technology education for African-American girls in order to provide them the skills to occupy some of the 1.4 million computing job openings expected to be available in the U.S. by 2020, and to train 1 million girls by 2040.

Re:work training, whose founder and current CEO are both Sprout sales team alumni, works to reshape hiring trends for underserved communities by providing workforce training.

The National Center for Transgender Equality is the nation’s leading social justice advocacy organization winning life-saving change for transgender people.

The Conservation Fund is an American environmental non-profit with a dual charter to pursue environmental preservation and economic development.

Act Six provides leadership training and full scholarships for emerging urban and community leaders who want to use their college education to make a difference on campus and in their communities at home. Act Six has chapters in Seattle and Chicago.

Howard Brown Health is a lesbian, gay, bisexual, transgender, and queer organization that provides health and social services in several locations in the Chicago area.

The Greater Chicago Food Depository fights hunger throughout Cook County. The GCFD distributes donated and purchased food through a network of 700 food pantries, soup kitchens, shelters and community programs, serving more than 800,000 adults and children every year.

Make-A-Wish arranges experiences described as “wishes” to children diagnosed with critical illnesses.

FWD.us is focused on fixing the failed immigration and criminal justice systems that have locked too many out of the American dream for too long.

Guide Dogs for the Blind harnesses the power of partnership by connecting people and guide dogs, at no cost to students.

Thresholds is fighting to transform the lives of people struggling with mental illness. They work to break cycles of poverty and unemployment while creating employment, housing, and recovery opportunities.

This post Teamwork makes the dream work: Sprout Social Philanthropy Week 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/philanthropy-week-2018/

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#SproutChat Calendar: Upcoming Topics for December 2018

‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz.

Interested in either chat? Just click the “Add to Calendar” button.

12/5 – How to be Agile in Advertising with our Sprout Partners

In this special #SproutSessions edition of #SproutChat, we were joined by some of the brightest members of our Agency Partner Program to cover how digital has moved us toward adopting more agile approaches and what this means for agencies. Participants learned how new approaches can help clients and agencies work more closely together at every stage, pivoting, revising and optimizing as they go along. Check it out!

12/12 – Social Media & The Holidays with Olivia Jepson, Social Media Specialist

Social media shines during the holiday season and it’s claiming more of a stake in shoppers’ routines every year. The emphasis on holiday social can put your brand in the hot seat, if you’re not prepared. We’ll talk about the best ways to handle an influx of messages, create content that resonates with your audience and turn your holiday shoppers into long-term audience members. You’ll walk away with the knowledge needed to make this holiday season your most digital yet.

Add event to calendar

Apple   Google   Outlook   Outlook.com   Yahoo

12/19 – NO CHAT. HAPPY HOLIDAYS!

12/25 – NO CHAT. HAPPY HOLIDAYS!

This post #SproutChat Calendar: Upcoming Topics for December 2018 originally appeared on Sprout Social.

source https://sproutsocial.com/insights/sproutchat-calendar-december-2018/

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