Tuesday, 5 December 2017

Sprout Social Acquires Social Analytics Firm Simply Measured

Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022.

Because the product is grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.

Bringing that power under the Sprout umbrella means there are some exciting times ahead for both our company and our customers. We will further help social marketers improve their programs and generate actionable insights from their social data.

Founded in 2010, Simply Measured built a formidable operation and impressive client portfolio with a suite of solutions that expose and measure social media’s total impact, from conversations to conversions. We’ve long admired Simply Measured and their approach to technology and innovation, so are happy to welcome their passionate, talented team members and unique tools to Sprout.

While we work to bring the products closer together, expanding on Sprout’s world-class suite of engagement, publishing, listening and analytics tools, all Simply Measured customers will continue to have access to their existing products and exceptional service.

Sprout’s global headquarters will remain in Chicago, with Simply Measured’s Seattle office serving as a west coast hub alongside our San Francisco outpost.

This post Sprout Social Acquires Social Analytics Firm Simply Measured originally appeared on Sprout Social.



source https://sproutsocial.com/insights/sprout-acquires-simply-measured/

3 New Ways You Can Use Chatbots to Gear up for the Holidays

The 10 Must-Have Retail Apps for 2018

Monday, 4 December 2017

#SproutChat Calendar: Upcoming Topics for December 2017

The end of 2017 is upon us. To cap off the year, this month #SproutChat will be tackling everything from maintaining your social inbox to staying up to date with social and even how to put a webinar together.

Interested in a particular chat? Be sure to click the “Add to Calendar” button.

Wednesday, December 6: Getting to Inbox Zero

Getting to inbox zero can feel like an impossible task. In this week’s #SproutChat, we’ll chat about what inbox zero means to you, prioritizing messages in your inbox and best practices for productivity.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, December 13: How to Stay up to Date With Social Trends

As social media marketers, we all know the importance of staying up to date with trends and current affairs. With constantly changing algorithms and frequent updates on social platforms, you’ll want to keep up and know when and where to shift your strategy.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, December 20: The Ins & Outs of Webinars

Webinars can be a great way to reach a new audience and provide brand new leads for your sales team, but how exactly does a brand take on a webinar? We’ll chat about best practices, webinar tools and promoting your efforts on social.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

Wednesday, December 27: #SproutChat Holiday Party

During this week’s #SproutChat, we’ll be virtually toasting to the new year and participating in some Sprout Social trivia. Like any good party, there will be prizes so bring your Sprout fandom and your favorite GIFs.

Add to Calendar: Apple   Google   Outlook   Outlook.com   Yahoo

This post #SproutChat Calendar: Upcoming Topics for December 2017 originally appeared on Sprout Social.



source https://sproutsocial.com/insights/sproutchat-calendar-december-2017/

How to Optimize Your Facebook Advertising Strategy for 2018

Friday, 1 December 2017

Becoming a Beloved Team Member: Taking the Initiative to Be Helpful

At Sprout Social, our engineering team works in small units called “squads.” Each engineering squad works very closely to one another as they tackle building our product together day in and day out.

Working with these teams, we’ve noted a few of the ways that team members become beloved assets to their squads. As we strive to create a merit-based culture, we pay close attention to individuals who go beyond offering empty gestures and take the steps to reaching solutions.

So what are some key differences that separate these folks from others? “They are helpful” is the obvious answer, but there can be a lot of nuance around “being helpful.”

To explain this, we’ve defined a spectrum of five levels to being helpful:

Level 1: Have Fun With That

Struggling teammate: This project is killing me. It’s way harder than I thought.
Bad teammate: Have fun with that.

The lowest level on our spectrum is responding to any team member needing assistance with cynicism. There’s a small amount of humor and sympathy shared, but ultimately it’s more important to offer a solution rather than leave them hanging with a feeling of futility.

Level 2: Let Me Know How I Can Help

Struggling teammate: This project is killing me. It’s way harder than I thought.
Mediocre teammate: Wow, interesting. Well, let me know how I can help.

Hearing folks say “let me know how I can help” to their peers is common, yet counterintuitive as it’s not actually helpful. That’s why this ranks low on our spectrum.

Although it feels productive to say to a coworker, “let me know how I can help,” in actuality you’re resigning to the low-probability they will take you up on it.

Some may say this as a genuine offer, but we’ve observed that it’s more often used as an empty gesture. It’s rare that this type of response is followed up and therefore not the most useful way to approach a struggling team member.

Level 3: What Can I Do to Help?

Struggling teammate: This project is killing me. It’s way harder than I thought.
OK teammate: Wow, interesting. What can I do to help?
Struggling teammate: Hmm. Thanks for asking. Maybe you can pair with me later to look at it together?

At first glance, this offer seems the same as the previous. However, the subtle wording adjustment and framing it as a question makes all the difference.

The question demonstrates genuine desire to help and seek information about how to actively help in the moment. Many team members will consider this question seriously and answer honestly.

That said, this is still not what we’d consider the ideal way to help your team. Many find it difficult to articulate how exactly they can be helped.

Level 4: “What If I ______ (Fill in the Blank)?

Struggling teammate: This project is killing me. It’s way harder than I thought.
Great teammate: I see. What if I took part of the project on for you?
Struggling teammate: That’d be awesome! You’re the best.

On the high end of our “helping your team” spectrum is offering a team member a specific way you can help them.

Let’s compare this method with the “let me know how I can help” from No. 2. The problem with saying “let me know how I can help” is that it leaves the burden of figuring out the best course of action on the individual that needs the help. They already have a lot on their plate, yet you’re asking them to figure out how you can get involved, which presents an additional effort to them.

In job interviews, there is a success principle: It’s not the company’s job to figure out how the candidate (i.e. you) may be a fit to the company based on your skills. Instead, it’s the candidate’s responsibility to figure out how you fit what the company needs and what problems the company is trying to solve.

If you’re interested in being viewed as a great asset to your team, take the initiative to figure out how you can help.

Level 5: Just Help, Without Seeking Recognition, Credit or Even Explicit Permission

Ideal teammate: You recognize a teammate is struggling with a project and proactively help push it forward.

We discussed how the previous method seeks permission and therefore causes cognitive burden to the person that needs help.

At Sprout Social, we sometimes use a metaphor, “mopping the floor when no one is watching,” to describe folks that help behind the scenes. We consider the pinnacle of helping your team as doing so “behind the scenes”—observing and empathizing with team members that need help, figuring out ways to be helpful and actively taking the steps to reach a solution.

This post Becoming a Beloved Team Member: Taking the Initiative to Be Helpful originally appeared on Sprout Social.



source https://sproutsocial.com/insights/becoming-a-team-member/

#SproutChat Recap: Essential Tools for Community Managers

Communities vary from brand to brand. Some live strictly on social while others, like support-focused communities, commonly live on forums or private access sites. Whether or not the communities you manage live on social, it’s important to understand what tools and resources you’ll need to make your job a breeze.

In this week’s #SproutChat, we discussed the differences between a social media manager and community manager, tracking community metrics and significant differences in the types of communities amongst brands.

Similar, yet Different

While there may appear to be a ton of crossover between social media managers and community managers, there are key differences between the two roles. Social media managers are responsible for being the brand and brand voice on social, while community managers represent themselves on behalf of the brand.

Not All Communities Are the Same

Communities can range from advocacy to awareness to support. While they all have different objectives, it’s important to note that they all require consistent engagement from the start. Your communities may not be self sufficient from the get-go and can require a little TLC.

Track Metrics for Your Goals

As with anything in marketing, you’ll want to track key metrics in the community you manage. Define objectives that align with your organization’s overall goals. Work with teams or departments that overlap with your community and see if you can help them achieve any of their goals, as well.

These Skills Are a Must-Have

Every individual works differently, but there are some skills that every Community Manager will need to utilize at some point in their career. From excellent communication skills to empathy, you will be working with people on the daily so possessing certain skill sets can only help you along the way.

Be sure to join #SproutChat next Wednesday, December 3 at 2 p.m. CT, to chat about best practices for reaching inbox zero. Until then, join our Facebook group to connect with other folks in the industry.

This post #SproutChat Recap: Essential Tools for Community Managers originally appeared on Sprout Social.



source https://sproutsocial.com/insights/tools-for-community-managers/