Tuesday, 2 May 2017
Enter to Win A FREE Copy of Our Latest Amazon No. 1 Bestseller
You can win a FREE copy of my latest Amazon No. 1 bestseller, What Is Social Media Today: Keywords, Hashtags and You, Oh My!
You have three ways to enter:
- On the home page of www.whatissocialmediatoday.com.
- On the home page of my blog www.catherinecarrigan.com.
- On the Goodreads giveaway page at this link.
If you’ve been wondering why your social media marketing strategy hasn’t been working, look no further for understanding than What Is Social Media Today: Keywords, Hashtags and You, Oh My!
Our second book about social media marketing follows What Is Social Media Today: Get Ready to Win the Game of Social Media.
“Many people adopt a hope and pray approach when it comes to operating a business, trying to sell books or searching for new customers in the social media,” says author Catherine Carrigan.
“What Is Social Media Today: Keywords, Hashtags and You, Oh My! teaches you a simple, highly effective system so that your good work can get discovered and you can make the money you deserve.”
What you will learn in What Is Social Media Today: Keywords, Hashtags and You, Oh My!:
- Why you can’t just sit around and expect clients, customers and readers to find out about your business, products, services and books
- Why you can’t just start a Facebook page for your business and expect customers to discover you
- Why most entrepreneurs fail at social media
- How to avoid the common mistakes that keep you broke and frustrated
- The five stages of change you go through when approaching social media marketing
- The five kinds of entrepreneurs for whom social media is absolutely essential
- How to get Page 1 of Google without spending money on advertising
- What is a keyword
- How to find the best keywords for your business
- What the heck is a hashtag
- How to find the best hashtags to use in your social media strategy
- The top 7 responsibilities of a social media manager, even if you’re doing it all yourself
- The top kinds of content you can create to establish your brand identity
- 7 steps to build your tribe in social media
- How to play the Game of Social Media for fun and profit
- You’ll also receive a coupon for $500 off our program at www.whatissocialmediatoday.com
Author Catherine Carrigan has published seven books, including five Amazon No. 1 bestsellers.
She is a medical intuitive healer.
Catherine became a social media entrepreneur and authorpreneur after the publication of her second book, What Is Healing? Awaken Your Intuitive Power for Health and Happiness.
Join Our program at What Is Social Media Today
Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
- Weekly webinars that you can join LIVE or listen to at your convenience
- One on one coaching
- Peer competition
- A forum with resources where all your questions can get answered
Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.
The post Enter to Win A FREE Copy of Our Latest Amazon No. 1 Bestseller appeared first on What is Social Media Today.
source http://whatissocialmediatoday.com/enter-win-free-copy-latest-amazon-no-1-bestseller-2/
source http://whatissocialmediatoday.blogspot.com/2017/05/enter-to-win-free-copy-of-our-latest.html
Monday, 1 May 2017
Top Blogging Tips from Ileane Smith
Ileane Smith, top blogging expert, started her blog by accident and has become one of the top social media experts about how to turn your blog into a money magnet.
You can read her work at basicblogtips.com and ileanesmith.com.
Ileane presented a wonderful slide show to our group at www.whatissocialmediatoday.com. You can read the PDF slide show from Ileane Smith at this link: Start Blogging in 2017.
She has some unique personal perspectives about blogging:
- Unlike many people who contend that content is king, Ileane says, “Nope! Connections, collaborations and your confidence – those things are king.”
- And instead of starting her blogs by writing, she creates a Youtube video first and then writes the blog second.
Ileane Smith didn’t start her first blog until 2010 and now she’s a blogging expert!
When you start a blog to begin with, Ileane says you must start with a clear concept on your goal.
What kinds of goals can you accomplish through your blog?
● Establish thought leadership
● Build brand awareness
● Sell products or services
● Grow your email list
● Connect with your audience
● Promote a cause or interest
“You can’t know if you are reaching your goals if you don’t have the goal,” Ileane observes.
“The type of content we want to create will be dictated by those goals.”
While you are setting up your blog, you can read a book that Ileane has found to be extremely helpful – Known:The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer.
Choose your domain name and platform. She originally started ileanesmith.com because someone advised her to obtain the domain for her name. If you don’t own your personal domain, she said others could potentially use that to slander you or spread false information.
A dot com website would be preferable, though if you can only obtain dot net, you may follow the example of Darren Rowse, one of the top blogging teachers in the world, who started with a dot net.
In addition to a free or hosted WordPress site, you can also use:
- Medium
- Wix
- Weebly
- Blogger
- Tumblr
Ileane recommends blog posts be at least 500 words in length. Although she acknowledges we can all publish longer pieces, she said that she herself prefers not to read longer articles.
Once you have published your articles, you want to promote your blog online through:
- SEO
- Social Media
- YouTube
- Live Video
- Pinterest Discovery
- Blogging Networks
Although many people think of Pinterest as a social media platform, Ileane says that consumers use Pinterest as a discovery tool. You can walk around a store looking for a product, take a photo and Pinterest will advise you where to buy it.
And you can promote your blog live and in person through:
- Meetups
- Conferences
- Events
- Public Speaking
- Sponsorships
- Charity
“When google doesn’t send you traffic you have to drum up traffic somewhere else,” Ileane says. “That’s why social media is the place that is why connections and collaborations are so important.”
Join our program at What Is Social Media Today
Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
- Weekly webinars that you can join LIVE or listen to at your convenience
- One on one coaching
- Peer competition
- A forum with resources where all your questions can get answered
Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.
The post Top Blogging Tips from Ileane Smith appeared first on What is Social Media Today.
source http://whatissocialmediatoday.com/top-blogging-tips-ileane-smith/
source http://whatissocialmediatoday.blogspot.com/2017/05/top-blogging-tips-from-ileane-smith.html
Sunday, 30 April 2017
#SproutChat Calendar: Upcoming Topics for May 2017
We have a wide variety of topics to discuss in May at #SproutChat. Whether we’re talking about social team collaboration, employee advocacy programs or “social media savagery,” you can expect to learn and network with industry professionals.
See a topic that catches your attention? The “add to calendar” will add a meeting notice with all of the Twitter chat details to your schedule.
Wednesday, May 3: Collaborating With Multiple Social Team Members
Collaboration can be a great thing, but how do you maintain consistency when multiple team members work on a social account? During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent.
Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar
Wednesday, May 10: Employee Advocacy With Sprout All Star, Jen Kirk
While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion. Happy and engaged employees can be a brand’s most prized advocate, but how do you encourage this behavior? We’ll chat about this and more with Sprout All Star, Jen Kirk of Jenius Consulting.
Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar
Wednesday, May 17: Darryl Villacorta Discusses Social Media Savagery
In a social-first era, more and more brands are coming out of their shell and becoming a little more brazen in their activity. But just what is social media savagery and is it an effective strategy? Sprout’s Social Media Manager, Darryl Villacorta, discusses during this week’s #SproutChat.
Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar
Wednesday, May 24: Engaging & Growing an Audience With Hashtags
Hashtags are a powerful way to engage your audience and tap into relevant conversations. That’s why brands are utilizing hashtags. But how do you know if you’re using the most relevant ones? This can be particularly challenging Instagram. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags.
Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar
Wednesday, May 31: Geolocation on Facebook With Sprout All Star, Jeff Higgins
For consumers, word of mouth recommendations can be more powerful than brand awareness. During this #SproutChat with Sprout All Star, Jeff Higgins, we’ll talk about Facebook’s move towards hyper-local reviews and recommendations.
Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar
This post #SproutChat Calendar: Upcoming Topics for May 2017 originally appeared on Sprout Social.
source http://sproutsocial.com/insights/sproutchat-calendar-may-2017/
Friday, 28 April 2017
#SproutChat Recap: Metrics That Matter
Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter.
This week at #SproutChat, Sprout All Star and Director of Digital at Atomic Revenue, Steph Nissen, provided tips on pinpointing the most valuable data and presenting it in a way that impacts.
Different Metrics for Different Platforms
Marketers know that different social platforms are used to achieve different goals. However, cumulatively tracking engagement across channels can be an easy way to gauge overall performance.
A1 For me (read: all of us) metrics that matter are tied to your goals. Your platform selections will be based on that as well. #sproutchat
— Steph Nissen (@stephnissen_) April 26, 2017
@SproutSocial A1. My top categories of metrics are (in no particular order): (1) Engagement-based, (2) Audience-based, and (3) Brand advocacy. #SproutChat
— Ben Donkor ⚡️ (@FR314) April 26, 2017
A1 I favor qualitative over quantitative. Sure, you need to know/track growth, but the weeds/sentiment can tell you many gems #sproutchat
— Jennifer L Kirk ✈️🍴 (@The_Jenius) April 26, 2017
A1. I rely on engagement has my main social metric, and conversions as well #sproutchat
— Robert Jones Jr. (@rjmajorjr) April 26, 2017
A1) I look at reach and engagement for most channels, and Google Analytics to determine overall traffic #sproutchat
— Gordon D (@gordondym) April 26, 2017
A1) It varies on the campaign, but for the most part we go with engagement #sproutchat
— Alejandra Guillen (@AlejandraGui123) April 26, 2017
@SproutSocial A1: This depends on the platform, but engagement, traffic, and followers are priorities. #SproutChat
— Alexia P. Bullard (@ap_bullard) April 26, 2017
Create Metrics Based on Specific Business Goals
When setting up metrics for a new campaign or client take a step back and examine the larger business goals and objectives. Take an audit of how the client’s social platforms are are performing and what content is resonating most. Use this information to determine your campaign benchmarks.
A2: ROI is what we and our clients want from running campaigns so the metrics tied to that return are most important. #SproutChat
— Steph Nissen (@stephnissen_) April 26, 2017
@SproutSocial A2: Engagement is a big one, because that dictates what type of content the target audience is most interested in. #SproutChat
— Alexia P. Bullard (@ap_bullard) April 26, 2017
We usually carry out an audit covering the key numbers, but we’ll also look at how content has been written previously 1/2 #SproutChat
— Luke Taylor (@LukeTaaylor) April 26, 2017
A2: You have to look at the three C's (clicks, click-throughs, and conversion). That's an easy way to gauge success. #sproutchat
— Sam Boyd (@PaperBoyd) April 26, 2017
A2: Click-through rate and conversion rate are always key to measure. #SproutChat
— Express Writers (@ExpWriters) April 26, 2017
@SproutSocial A2: When doing Facebook campaigns I look at the CTR. This tells me if my ad is effective or not sticking with my audience. #SproutChat
— Shannon Willis (@etakappadiamond) April 26, 2017
Track Metrics to Inform Strategy
Utilize metrics to their fullest extent by looking at where there are opportunities to fine tune and optimize your social strategy. Sprout offers a robust suite of social media analytics tools to help you measure your efforts and get you closer to reaching your business goals.
A3: Data is king. The numbers are either positive or negative. If the metrics go up, then I’m happy! #SproutChat
— Steph Nissen (@stephnissen_) April 26, 2017
A3: The metrics also tell us more than just if the campaign is working though, it tells us about our audience. #SproutChat
— Steph Nissen (@stephnissen_) April 26, 2017
A3: when you see changes in conversion and getting closer to your business goal #SproutChat
— Rose (@tingtingrose) April 26, 2017
A3. If you are meeting your goals, then you're on the right track. If not, step back and see what's wrong #sproutchat
— Robert Jones Jr. (@rjmajorjr) April 26, 2017
A3. Also PLEASE make sure you're actually looking at and tracking your goal metrics. Metrics in a vacuum mean nothing. #SproutChat
— Reva Minkoff (@revaminkoff) April 26, 2017
A3) We need something to measure against before determining if the metrics are worth it, so setting goals before hand is key 🔑 #sproutchat
— Alejandra Guillen (@AlejandraGui123) April 26, 2017
Create Social Goals That Can Be Tied Back to ROI
Social goals should be tied to specific business goals such as sales, traffic or brand awareness. Create campaign brief that provides a clear understanding of what you are using social to accomplish and what success for your campaign looks like.
A5: Your social media marketing efforts have to support your goals. It’s just one tool in your tool belt. #SproutChat
— Steph Nissen (@stephnissen_) April 26, 2017
A5: ROI goes back to goals. Is social media adding revenue? Setting you up as a thought leader? Changing sentiment? #SproutChat
— Steph Nissen (@stephnissen_) April 26, 2017
A5: ROI likely can't be calculated unless you set up the infrastructure at the start. Can't be an afterthought. #SproutChat
— Dr. Liz Gross (@lizgross144) April 26, 2017
@SproutSocial A5: You want to ensure that the goals you are setting are specific, measurable, attainable, relevant, and timely. #SproutChat
— Carina Sherman (@CarinaSherman) April 26, 2017
@SproutSocial A5. Primarily growth & engagement w/ team performance & revenue through brands wanting to activate digitally & reach our fans #SproutChat
— Geoffrey Blosat (@GeoffTBlosat) April 26, 2017
@SproutSocial Q5 – UTM codes are great, whilst they only provide limited data… they do show the effectiveness of a certain campaign on GA #SproutSocial
— Daniel Bailey (@DaJoBa) April 26, 2017
Clear & Concise Reporting Is Best
Communicating metrics to a client or executive stakeholder can be challenging. Be sure to put yourself in the client’s shoes and present data that tells the full narrative. Remeber the story is not in the data, it is in the analysis.
A6: Delivering to clients and stakeholders – deliver it in a way THEY want. Don’t force your reports and style on them. #SproutChat
— Steph Nissen (@stephnissen_) April 26, 2017
@SproutSocial A6: You have to make sure that they understand what you are trying to achieve for them. #SproutChat
— AmairaniDeLaSancha (@amairanidls) April 26, 2017
A6) Work with client on a format, but always provide context to data. That will help immensely #sproutchat
— Gordon D (@gordondym) April 26, 2017
A6. Show trends. #SproutChat
— Reva Minkoff (@revaminkoff) April 26, 2017
@SproutSocial Think like the client. What would you want to see if you were investing budget in social media? #SproutChat
— Luke Taylor (@LukeTaaylor) April 26, 2017
A6: You have to be able to prove results and show how to get them. #SproutChat
— Express Writers (@ExpWriters) April 26, 2017
We will be back next week chatting about team collaboration. See you Wednesday, May 3, 2017 at 2 p.m. CDT on Twitter! Until then, be sure to join our Facebook group to connect with others in the community.
This post #SproutChat Recap: Metrics That Matter originally appeared on Sprout Social.
source http://sproutsocial.com/insights/sproutchat-recap-metrics/