Wednesday, 22 November 2017
Tuesday, 21 November 2017
Monday, 20 November 2017
Friday, 17 November 2017
#SproutChat Recap: The Relationship Between SEO & Social Media
Social media and SEO have an almost symbiotic relationship. Having a solid understanding of SEO basics certainly helps your brand in the long run, but knowing how social media and SEO can work together is even more beneficial.
In this week’s #SproutChat, we were joined by Sprout All Star, Lexie Kimball of Netvantage Marketing, to discuss how social and SEO efforts work together and best practices for creating SEO-focused content.
Similar but Different
Social media and SEO play each play separate, yet integral roles in any brand and should be utilized to the fullest extent. Both are based on algorithms that help with ranking, but aren’t quite the same style.
A1: For SEO and social media marketing, high-quality content is necessary for success. Without high-quality content, you’re not going to capture your audience. But with that being said, social media doesn’t need to be long content 24/7. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A1 In one way, they're both about using the right words (in hashtags, for example) so you make sure you're found. #sproutchat
— Martin Lieberman (@martinlieberman) November 15, 2017
A1: SEO and social media both share the ultimate goal of attracting new visitors. #SproutChat
— SocialXpresso (@socialxpresso) November 15, 2017
A1: Either way, it's important to provide high-quality content for your audience. That's what will grab their attention and keep it in the long run. #SproutChat
— Express Writers (@ExpWriters) November 15, 2017
A1: They both work toward a common goal: Exposure for a business. However, SEO is more about the technical path to finding your website/content, social is about promoting it. #sproutchat
— Breanna Ratering (@breezy__lee) November 15, 2017
A1: Like @HubSpot says: it's all about quality content that pushes your SEO score up and gets you better engagement on social media. On the other hand, social media marketing means you put that nifty pound sign everywhere… #⃣ #SproutChat https://t.co/BokhHORDOM
— Chatterkick (@Chatterkick) November 15, 2017
A1. Both are based on algorithms, so social networks are functioning a lot more like search engines these days. Big difference is social networks are a lot easier to figure out than Google! #sproutchat
— Dominique Jackson (@djthewriter) November 15, 2017
Exposure Is Key
Looking to social media as the platform in which you deliver quality SEO content can help inform your overall strategies. Make sure you are consistently sharing the best content for maximum exposure.
A2: Social media can be a really powerful tool for SEO. If you have great content being shared on social media, it can help you gain exposure. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A2: That exposure can help build brand awareness eventually helping the brand become an industry expert. Being an expert can help build links over time due to status. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A2: Social sharing drives traffic to websites. Posting links to quality content can garner shares, likes and comments. It also encourages social media users to migrate to official business websites. #SproutChat
— Apple Box Studios (@AppleBoxStudios) November 15, 2017
A2: Having an active presence on social media can help increase your search rankings. Social shares that include links to your website could result in increased traffic to your website too. #SproutChat
— Sortis Marketing (@SortisMarketing) November 15, 2017
A2. Social media profiles rank in #search engines and active posting can drive traffic to your company's website. #SproutChat
— SourceMedia (@SourceMediaCo) November 15, 2017
A2: Your social media profiles and content can show up in search results, which potential customers can see if they're Googling you. #SproutChat
— Express Writers (@ExpWriters) November 15, 2017
A2) SEO is most important when you are working with editorial content. The best way to ensure your customers are seeing your content is amplifying it through social. You want to make sure your SEO keyword is present on both platforms. #SproutChat
— Sway Group (@SwayGroup) November 15, 2017
Tailor Content for the Platform
There isn’t one ideal place to put all SEO efforts, but it is important to make note of where your SEO plays will flourish and where your audience lives. There is no point in putting all of your eggs in one basket if your audience isn’t there.
A3: First of all, there is no right or wrong answer here! What is most important is that your brand uses the platform where your audience is prominent. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A3: Going back to Q2, being where your audience is can help you gain more exposure, then hopefully leading back to links down the road. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A3: Additionally, it’s important to keep in mind that while social media and SEO can work hand-in-hand, this doesn’t mean you should be on every single platform. Don’t spread yourself too thin. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A3: Google+ is the only known social network to have a direct impact on search rankings, but this only applies to local search rankings. #sproutchat
— SocialXpresso (@socialxpresso) November 15, 2017
A3. I'd say YouTube and Twitter, because they're both directly integrated into the search results. But all are important for building your brand, which ultimately helps your SEO. #SproutChat
— Dominique Jackson (@djthewriter) November 15, 2017
A3: @Pinterest is one of my favorite social platforms because it also features its own search engine. Learn how to optimize your Pinterest profile: https://t.co/OtsUL2Agd0 #SproutChat
— Abbey Hadar (@abigailhadar) November 15, 2017
A3: YouTube! Since they are Google-owned, optimizing your content for SEO can reap huge benefits when it comes to search rankings. #SproutChat https://t.co/qMskd3AI5z
— Houndstooth Media Group (@houndstoothmg) November 15, 2017
#SproutChat A3: I've had a lot of success with Pinterest (really) in the past as a means to get content indexed. Google+ has worked too, but unclear if it still helps index now that Google my business has posts.
— Daniel Hachey (@daniel_hachey) November 15, 2017
Listen to Your Customers
By understanding the types of conversations your audience is having on across social, you can easily assess what keywords to use in your SEO content. Keeping your finger on the pulse of your customers informs how you might go about tweaking your SEO strategy.
A5: A lot of social media is about here & now, which isn’t always useful for SEO. But some forms of social media content can be altered for SEO. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A5: For example, a popular video on Facebook, Twitter, etc. can be turned into written content for SEO. Everyone receives information differently so something that was popular one way to one person might be popular with a different person when written. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A5: social media is where your target audience lives. Pay attention to what they are talking about and use hat information to create content for SEO. #SproutChat
— Maria Marchewka (@_MariaMarchewka) November 16, 2017
A5: Blogs and landing pages are great ways to accomplish these. Both can easily be shared on social media with keyword-driven social posts, but the content lives on a website (with all the SEO data baked inside). #SproutChat
— Sortis Marketing (@SortisMarketing) November 15, 2017
A5 Social media can help you identify those keywords or hot topics that people search for on Google, etc. #sproutchat
— Martin Lieberman (@martinlieberman) November 15, 2017
A5: Find out what the trending topics are and what people in your industry are talking (or, ahem, tweeting) about. Use that for optimized content, and promote that content to social. Wash, rinse, repeat. 🚿 #SproutChat https://t.co/bszaxaePvo
— Chatterkick (@Chatterkick) November 15, 2017
Looking Forward
The relationship between social media and SEO will likely become more dependent as time progresses. As paid social becomes a more realistic future for marketers, search rankings and optimizing on social may start to evolve social media strategies. Both SEO and social teams should emphasize working together for optimal marketing programs.
A6: Neither SMM or SEO are going away anytime soon so it’s likely that they will become more dependent on each other as time goes on. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A6: SMM will continue to help brands create authority and that authority can turn into links. SEO, especially local SEO is already partly reliant on SMM, which will continue to be more prominent in my opinion. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
Definitely going to merge. As more platforms give better exposure to paid ads, brands will be looking to rank up organically. That includes having social show up in search engines. #SproutChat https://t.co/nM41hbob3O
— Keira Dazi (@KeiraDazi) November 15, 2017
A6: We imagine that it will become more dependent. Social media is such a popular paid advertising platform right now (because it's cheap!), so the budget-conscious can really benefit from using SEO to enhance their organic efforts. #SproutChat
— Sortis Marketing (@SortisMarketing) November 15, 2017
A6: Definitely more dependent! People are using social media more and more as a means of finding content (as evidenced by the fact that YouTube is the number 2 search engine, after Google). #SproutChat https://t.co/x4cN7yLk77
— Houndstooth Media Group (@houndstoothmg) November 15, 2017
A6 as it was said before SEO and social media are intertwined together. They were before and will continue to be. #sproutchat pic.twitter.com/I8yQqjzrTi
— Tony Stephan 🌮🥓☕️🥃🏊🏾⚾️📝😂 (@SirKingofGifs) November 15, 2017
A6: More. I feel like tech overall is becoming more and more dependent/integrated with each other #SproutChat https://t.co/V8jVx5Urtp
— Shannonigans (@mausi_nana) November 15, 2017
A6. I have to say more. The world is moving toward more interconnectivity and search engines would be silly to miss the opportunity to measure the value of social media, especially in B2B markets #sproutchat https://t.co/E4S4Dc0Aqz
— allison ryder (@allisonryder) November 15, 2017
We’ll be taking a break next Wednesday, November 22, but we’ll see you on November 29 to chat about essential tools for any Community Manager. Until then be sure to join our Facebook community to chat with other folks in the industry.
This post #SproutChat Recap: The Relationship Between SEO & Social Media originally appeared on Sprout Social.
source https://sproutsocial.com/insights/sproutchat-seo-social-media/
Wednesday, 15 November 2017
Tuesday, 14 November 2017
5 Top Secrets to Maintain Healthy Work-Life Balance
People with tight schedules and time-consuming jobs experience the lack of work-life balance every once in awhile.
More than 90% of working respondents that participated in a survey conducted by Harvard Business School reported working more than 50 hours a week, which is far from ideal.
Although you may find yourself at the point where it seems impossible to maintain healthy work-life balance, several strategies can help you in this process.
What should you do if you want to change your routine to your advantage?
Read on and find out.
#1. Define Priorities Following Your Needs And Wishes
Are you stuck in the process of finding a balance between your job and personal life?
Maybe you have numerous ideas and goals in front of you, which is amazing.
However, you should ask yourself which one of them is the most important to you.
Do you want to focus on your career or would you rather spend more time with your family?
Once you take this step and make up your mind, the whole process will become less complicated.
Provided that you have realized what your top priority is, you should think about your main goals.
No matter what you are focusing on, you should be able to make goals for both professional and personal timeline.
Making the Professional Goals List
When it comes to your career, you should ask yourself: “Are you satisfied with it?”
If it is only a source of frustration and you don't like it, you may want to consider changing it.
Maybe you should start your own business? Even if you are comfortable at your current job position, you may not want to work there in the long term.
It is more than okay if you are thinking about promotion, too. You just have to be aware of your preferences.
Even if you are comfortable at your current position, you may not want to work there in the long term.
It is more than okay if you are thinking about promotion. You just have to be aware of your preferences.
All these could be good reasons for you to start listening to your inner voice.
If you are not happy with your work, your dissatisfaction can easily affect your personal life. And that's exactly what you want to avoid.
For instance, if your long-term business goal is to pursue a different career, think about short-term steps to reach that goal.
These steps can be monthly or weekly plans with precise actions that will get you where you want to be.
Creating the Personal Life Goals List
If you are willing to wisely spend your free time, you should think about your personal goals.
What do you want to achieve on the personal level? Maybe you want to get married, strengthen your friendships, or change your diet.
Once you take the necessary steps to improve your lifestyle and personal life, your career may improve, as well.
The healthier and more organized daily routine you have, the more focused and productive you’ll be at work.
Finally, remember that the key to a good balance between professional and personal life is finding a balance within each of them.
#2. Plan Your Life Thoroughly to Make the Most of It
If you are willing to give your daily routine a greater purpose, you should take care of two important things.
1. Organize Your Time in Detail.
To organize your time does not only mean to plan your working time.
Organizing your personal life can be equally painstaking, especially if you have to balance between your friends, family, hobbies, etc.
The busier you are, the less free time you will have. That's why it's important to introduce to-do lists both for your personal and professional life.
First of all, make sure to define priorities for each day or week and stay consistent.
Perform the tasks that you consider the most important first thing in the morning.
That way, you will be more inspired to do whatever you want during the day.
To keep yourself motivated, you may want to keep a journal of the tasks you have successfully finished, and go through everything you've done during the day before you go to sleep.
This way, you'll feel more productive.
2. Precisely Define Your Working Hours and Keep the Work at the Office
Even though it may sound difficult, this is the most valuable advice you will ever get.
Once you come home, forget about the business issues. Chances are you won’t be paid for obsessing over your business during family time.
That's why, in the first place, you should spend quality time with your family or do something that you enjoy.
If you really have to work from home, you still have room for fixing things.
You can do so by precisely defining your working hours at home.
Otherwise, you may get stuck between your family and your work, which is definitely not the most productive solution.
Creating a home office can be a good option but make sure not to spend too much time in there.
#3. Simplify Your Work Procedure
You may wonder what your work methods have to do with a healthy work-life balance.
There is an important thing to consider: If you don't organize your work hours properly, you may end up thinking about unfinished tasks at home.
This is what happens when you create too complex tasks or procrastinate.
Unless you are ready to give up on your personal life because of your job, you should be more organized at work.
The use of simple project management software can be a helpful way of keeping things in your office under control.
One of the simple yet useful tools of this kind developed by ProProfs lets you organize both your own and your entire team's work by making it easier for you to:
- Track the project’s tasks and performances
- Share files and discuss relevant issues with other team members
The use of reliable software and tasks simplification will improve your organization and increase productivity.
Hence, you will be able to keep professional worries within the working hours, away from personal life.
#4. Use Your Time Out of Work to Your Advantage
Once you've successfully organized your work, you should thoroughly think about your life out of the office.
Bad lifestyle affects productivity, and that's why it is important to take care of yourself, both mentally and physically.
In addition to this, your priority list should include:
- Healthy food
No, you don't have to go fully vegan all of a sudden.
However, it would be good if you had a better eating plan than grabbing a burger.
Maybe you could plan and prepare meals in advance, to make sure you always have a healthy eating option.
- Regular workouts
You don't have to act like a professional athlete, but you can be active a couple of times a week.
You can swim, run, or just take a long walk. It could be enough for you to keep your mind clear and get healthier at the same time.
- Good quality sleep
It is vitally important for you to sleep enough and take time for yourself.
The more stressful your job is, the more quality sleep you are going to need.
To keep your productivity and efficiency at the optimal level, you should sleep about eight hours every night.
#5. Create Your Own Rules and Stick to Them
Once you have precisely defined your goals and ways to achieve them, you should be consistent.
If you are not capable of respecting the schedule you've made, then you're doing something wrong.
Nobody says it is an easy process, but if you are passionate about the goals, you will be able to stick to your schedule.
Moreover, you will find a way to follow it even if it seems impossible.
Yes, distractions will be waiting for you at every corner, but you should remember the bigger picture.
If you can't keep your focus, nobody will do it for you.
It's especially important not to forget this when work or personal life seem to overwhelm you.
In moments like these, you should be ready to defend your own time and decisions.
Learn how to say "no" to endless workloads instead of letting them affect you personally.
One of the best ways to do so is to forget about your cell phone, laptop, and boss when you spend quality time with your family or on your own.
When you're not at work, don't check your email for more than two times a day because you may end up stuck replying to them the whole day.
Here's the Key to Creating a Perfect Work-Life Balance
Long story short, believe it or not, there is a magic recipe for a perfect work-life balance.
It includes a clear mind, well-set goals, determination, and tools that will make it easier for you to maintain it.
Some of the tools you should consider are:
- Personal and work diaries
- Simple project management software and other practical tools
- Motivational cards, educational podcasts, etc.
Are you already aware of what matters to you?
Do you realize that you should get the most of every minute, every hour, every day?
If your answer is yes, you are already on the right path to the healthy work-life balance!
David is a technical writer. His works are regularly published in various papers and top-notch portals. His rich experience in the project management domain helps him offer the latest and freshest perspective on improved efficiency in workflows across organizations. His work on the subject can also be found on ProProfs Project.
The post 5 Top Secrets to Maintain Healthy Work-Life Balance appeared first on Ninja Outreach.
source https://ninjaoutreach.com/work-life-balance/