Friday 31 March 2017
#SproutChat Recap: The Future of Content Marketing
There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy. Content marketing takes time, research, creativity and the ability to collect and measure the right data, identify patterns and adjust strategies.
On this week’s #SproutChat, Sprout All Star, Beth M. Wood, joined us for an insightful conversation on what marketers should expect and incorporate as they create and strategize on content.
Content Trends Are Always Changing
We’ve seen the evolution of content becoming more interactive and entertaining. On many social networks, content needs ad dollars behind it to have any kind of impact. Regardless, it must resonate with viewers or it will quickly get passed over. Trends have been heavily dictated by social network updates such as Facebook auto-play and Instagram Stories. Brands must stay on top of these changes and adjust their strategy at the drop of a hat in order to stay relevant and reach their target audience.
A1: Content has moved from "how" to "why" – using a customer's experience with a brand to tell a story. #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
@SproutSocial A1: Definitely video — Instagram Stories, Snapchat, and Facebook Live are quickly changing all of that. #SproutChat
— MyCorporation (@MyCorporation) March 29, 2017
A1: It used to be text when social started, then photos, then video, and now live streaming. I love the evolution! #sproutchat
— Sarah Romero (@iHeartDates) March 29, 2017
A1: Content is getting more visual, interactive, mobile-friendly and customized#SproutChat pic.twitter.com/JHy8Kd1cCB
— @AndreaTorti90 (@andreatorti90) March 29, 2017
A1: For video, you MUST have captions. Everyone doesn't have earphones nearby or even want to be interrupted by sound. #sproutchat
— Tiffany Collins (@tmonetcollins) March 29, 2017
A1 Twitter is still a pretty key player in trending content. Live video has definitely become the latest & greatest source #sproutchat
— Caitlin Waters (@Cait_Waters) March 29, 2017
A1 Two types of content: a) content that informs/educates, and b) content that drives social activity. Each has a place. #sproutchat
— Martin Lieberman (@martinlieberman) March 29, 2017
“Short & Sweet” Shouldn’t Apply to All Content
We’ve seen a shift short, “snackable” content. However, not all content should follow this rule. Never sacrifice the messaging in order to stay within an arbitrary timeframe guideline. The amount of value should correlate with the length. Don’t try to communicate too much with a 30-second video and don’t lack key takeaways in a 2,000 word blog post.
A2: Long form content (i.e. eBook) must be scannable though. #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A2: Not necessarily – as evidenced by the recent trend of "tweetstorms". But it has to be appropriate. #SproutChat https://t.co/xQiZS3FLDM
— Probably Geoff (@mynameisGEOFF) March 29, 2017
A2: Use concise content to grab attention, then direct that attention to long-form content. #SproutChat pic.twitter.com/RkPUFC2E0g
— Mallie Rust (@malliefe2o3) March 29, 2017
A2: It depends on the social medial platform you're using. But on Facebook, I've started using longer form with good results. #sproutchat
— Sarah Romero (@iHeartDates) March 29, 2017
A2: The main question the length contributes to is if the value was delivered or not. Pick the form and medium that works best. #sproutchat
— Tiffany Collins (@tmonetcollins) March 29, 2017
A2: Depends on content. Some things add more value when long; others need to be short and easily scanned. #quality #sproutchat
— Caroline (@CarolineRexx) March 29, 2017
Combine Content Best Practices With What Works for Your Audience
Standard best practices advise that how-to articles and listicles are an easy win. While there’s value in abiding by what other brands have had success implementing, you should always be cognizant of what specifically is resonating with your audience. Perhaps a more narrative approach is more valuable. Look for evidence in the data, as well as anecdotally, to determine the direction of your overall strategy.
A3: There are benefits to best practices, but don’t limit yourself. Test & test again to find what works for your audience.
#sproutchat— Beth M. Wood (@a1972bmw) March 29, 2017
A3 always look at what works for others, but know YOUR brand/audience. #SproutChat no reason to reinvent the wheel, but stay relevant https://t.co/uXnyop0znJ
— LUCYrk (@LUCYrk78) March 29, 2017
A2: It also depends on your audience. If you're targeting millennials, it's probably best to keep things short and sweet. #sproutchat
— Adriane Davis (@Being_Adriane) March 29, 2017
A3: It's good to know what works for others, but know what works best for you. #SproutSocial #sproutchat
— Tim Mohler (@TimothyMohler) March 29, 2017
A3 All brands are different – find your stride – show your audience why you are unique #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 29, 2017
A3: Yes and no. General trends should be kept in mind, but each client should have its own strategy and content schedule/tone. #sproutchat pic.twitter.com/uS4pFWlLhN
— Franco (@FrancoPRGroup) March 29, 2017
A3: There's some blanket best practices that should be involved but put personality behind your work! You're not everyone else #SproutChat
— Jeff Higgins (@AnnaMariaSocial) March 29, 2017
What to Expect in the Near Future
Stay ahead of the curve! Here’s what the #SproutChat community expects to be successful in near future.
A5: With growth of AR/VR, #interactivecontent will reach a new level with audiences able to put themselves into brand’s story #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A5: Also look for brand collaborations in the form of entertainment content & agency "dream teams!" #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A5: And Data-driven content. Infographics already excel at this. Data will play an even larger role. Curiosity will lead! #sproutchat
— Beth M. Wood (@a1972bmw) March 29, 2017
A5: Again video and live video. Reactions posts, podcasts, stories. #sproutchat pic.twitter.com/mFP6rzk1NA
— Franco (@FrancoPRGroup) March 29, 2017
A5: Interactive content for the engagement value, live content for the authenticity value. #SproutChat pic.twitter.com/WiKmORZ9gm
— Mallie Rust (@malliefe2o3) March 29, 2017
A5 Anything video. But also coming in hot: #VR & #AR experiential content. #SproutChat https://t.co/flQ8Eu1Zhy
— Michelle (@michelletweet) March 29, 2017
A5 I'm a sucker for content that makes you THINK. Or funny content. We all like to be entertained 😛 #sproutchat
— Caroline (@CarolineRexx) March 29, 2017
A5: Influencer/brand advocate marketing will continue to grow. It's all about those relationships! #SproutChat pic.twitter.com/Y5gmq5cLFh
— Mary Becker (@marylizbecker) March 29, 2017
A5: Live video and podcasts are both continuing to grow. #SproutChat
— Express Writers (@ExpWriters) March 29, 2017
Join us next week on Wednesday, April 5 at 2 p.m. CDT. We’ll discuss how to be successful on all social networks. Until then, join our Facebook group to network and discuss any other social media marketing topics on your mind.
This post #SproutChat Recap: The Future of Content Marketing originally appeared on Sprout Social.
source http://sproutsocial.com/insights/future-of-content-marketing/
Wednesday 29 March 2017
Boutique Agency Experts Offer Tips on Finding Success on Social
Small agencies are not immune to big challenges. They often don’t have a well-known name to rely on to back their reputation, nor large budgets or a team with diverse skillsets. Professionals on small agency teams, or solopreneurs need to be savvy, have a reliable toolset and stay in tuned with what the market wants. Not only do they need to be good at marketing, but often they are managing new business, operations, HR and more.
Many of our Sprout All Stars come from small or single person teams. They shared their advice for running a boutique agency, along with recommendations for tools and why this kind of job is so rewarding.
What are some tactics to ensure you have a solid list of clients?
Nicholas Scalice: One of the tactics that has served us well over the past two years has been partnership and certification opportunities. For instance, we’re involved with the Unbounce Partner program and the ActiveCampaign Certified Consultants program. By partnering with the platforms that your potential clients are already using, you can become much more proficient in using them, while generating leads at the same time.
Keri Jaehnig: The key is having the RIGHT clients. Not every client is the right one, and we’ve learned that over time. The right client list comes from targeting the type of client that is in the position to pay for services, can can also benefit from what we offer. From there, communication is of utmost importance. We keep our clients updated with changes in the social media industry.
And, we’re always training them on something that will benefit them and our partnership. In turn, we see referrals. However, a business must always be planting seeds by networking, advertising, etc. IMPORTANT: A social media marketing agency should be doing for themselves what they promise they can do for others, or they are not leading by example.
Rebekah Radice: Invest in a solid Inbound marketing strategy. While it might be a low cost option, the results can be huge when done right. And don’t forget the role email plays in Inbound. It’s still the best way to control your message and nurture client relationships through segmentation and personalization.
What resources do you rely on the most?
David Pride: The softwares I rely on most include: Sprout Social, PhoneBurner for sales calls, Canva for design, and Camtasia for video editing.
Nicholas Scalice: We try to specialize in just a few tools, but to get really, really good at them. For us, that mostly consists of Unbounce (for landing page design), ActiveCampaign (for email marketing and automation), Hotjar (for qualitative analytics and feedback), Drift (for on-site chat), and of course, Sprout Social (our social media command center). We also love productivity tools such as Slack, Zapier, Trello, and Asana.
Keri Jaehnig: We use a proprietary combination of both free and paid tools. Among our favorites are Sprout Social, Canva, ManageFlitter, LeadPages, MailChimp and several mobile apps. For our own website, we use managed hosting and a trusted web developer. Those two things we would not give up for the world!
Rebekah Radice: Project Manager – Atlassian JIRA
- Social Media Tools – Sprout Social and Post Planner
- Productivity – Slack, Google for Work
- CRM – Hubspot
- Customer Management – Intercom
What are some initiatives or protocol you follow to ensure fast growth?
Nicholas Scalice: We try to have a detailed process for everything, and a system for tracking what we’re working on. For us, accountability, responsibility, and trust are three of our most important values, so our processes are built around that. For instance, we use Asana as our project management software. Every task in Asana needs to be assigned to just one person. This helps track the accountability of a task down to a single person.
What does your marketing strategy look like? Is content marketing a must for agencies?
Keri Jaehnig: Fluid. Always open to change to reflect dynamics of the industry. Content marketing is a backbone to any strategy for any agency, I believe. As I’ve told many, “when the blog stops, so does everything else.” In turn, social media content can be repurposed, and should lead back to the website and blog.
Rebekah Radice: If you want to connect with the right people and build a system that supports continuous growth, investing in content marketing is a must. And you don’t have to start big to make it effective. Begin by defining how content will support your business goals. Run an audit and review how it’s currently performing–from type to message to channel–review it all.
Now determine where you’re receiving the biggest results. What could you do better or provide more of? Next you’ll choose your channels. Which ones will you focus on, double down on, and go all in on in 2017? The biggest mistake I see so many marketers make is a scattershot approach. Commit to the process, not the tactics and you will succeed.
How can you partner with other agencies or businesses for a mutually beneficial outcome?
Keri Jaehnig: An ideal partnership is a project where agencies can come together and offer stellar service in a complementary way. For example, maybe one agency offers great social media marketing and another offers more expertise in traditional marketing. Together, their customer gets the best of both worlds by utilizing both agencies. Other possibilities might be working together to host a summit-type event, partnering on a series of webinars, or even pulling in an expert as a consultant for a type of training while the social media marketing agency handles the rest of the project. The key is pulling together different strengths in a way that offers a win for all.
David Pride: We have found that partnerships for us are pretty beneficial, especially because we only do social media for our clients. Since we have one sole focus we do not present a threat to other “full service” agencies. They feel pretty comfortable partnering with us as their social partner knowing that we have no interest or competency in web development or other traditional agency roles.
Is it better to focus on one or two industries or focus on one or two core competencies?
Keri Jaehnig: Here, we have tried both tactics. An agency needs to decide, and work the plan. However, I will say that it usually works out that an agency will serve a select group of niches and be strong in a couple of key competencies.
Does physical location often play into whether or not you win Business? Is it always beneficial to be local?
Keri Jaehnig: Being local to customers does have it’s advantages, but it is not necessary. We have clients all over the world! They key is to really research your client, their competition, their brand voice, and their location. If done well, it is easy to capture the brand voice and make it seem like we’re right on site!
David Pride: I live up in Maine, a state that some folks don’t even know exists. I have found that my location doesn’t matter too much to my clients – we serve companies around the world. I think location is important if you plan on having a massive corporate infrastructure, though…but that is not my goal.
Name some agencies you look up or have learned from.
Nicholas Scalice: The first agency I ever worked at was Ten Golden Rules, based right here in Boca Raton, Florida. I learned so much from that role, and from their founder, Jay Berkowitz. His team continues to innovate in the performance-driven marketing space. Above all else, Jay taught me to constantly be on the lookout for new trends, and he showed me the power of testing and optimizing every aspect of a campaign. Another agency I really admire is KlientBoost, founded by Johnathan Dane. They are super-focused on being the absolute best at a few things, rather than being moderately good at a bunch of things. You can learn so much from this approach. It’s all about focus!
Keri Jaehnig: Marketing Nutz. I’ll also say that Sprout Social has developed their tool, brand, and business model quite well.
What makes agency life so rewarding?
Nicholas Scalice: Variety! The best part of working with multiple clients in an agency environment is that you get to work on a wide range of projects, of all different types. Even if your agency is focused on just one niche, no two projects are ever the same. For those of us who like to have variety in our day, it’s rewarding to be able to work on a Facebook lead generation campaign in the morning, and a landing page optimization project in the afternoon for instance.
This post Boutique Agency Experts Offer Tips on Finding Success on Social originally appeared on Sprout Social.
source http://sproutsocial.com/insights/boutique-agency-roundup/
Tuesday 28 March 2017
Monday 27 March 2017
Friday 24 March 2017
#SproutChat Recap: Creating Shareable Content
Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat, the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.
Create Content That Cuts Through the Noise
Social networks are saturated these days. Consider what would undoubtedly catch someone’s eye. Attractive images or video are a good place to start. Consider niche content that will appeal to your audience specifically. The more relatable, the higher likelihood that people will share or engage with the post.
A1: Do your research! Unique, shareable content starts with understanding what content is out there. Be trendy, but add value. #SproutChat
— BrandExtract° (@BrandExtract) March 22, 2017
@SproutSocial A1: Somehow, some way…it has to give someone something that they didn't have before! #SproutChat
— Stephanie Zatyko (@ExperianDQSteph) March 22, 2017
A1 An image and visual usually helps, choose content that's going to force someone to stop and listen #sproutchat pic.twitter.com/4kooKyLHIf
— Tony Stephan (@OmnipoTony) March 22, 2017
A1: You know the same articles you read over and over everyday? Not that. Be yourself and be personal. People want to know you #SproutChat
— Jeff Higgins (@AnnaMariaSocial) March 22, 2017
A1: But it’s not enough to simply entertain your audience. You need to provide them with real value. Emphasis on [real] #sproutchat
— RevLocal (@RevLocal) March 22, 2017
A1: Make it original, unique. Involve your targets and reach out to your communities, as community-approved content thrives #SproutChat
— Venture Icon Media (@VentureIcon) March 22, 2017
A1: Beautiful photography and video, with useful information #sproutchat
— Brad Lovett (@Brad_Lovett) March 22, 2017
Look Beyond Social Networks for Promotion
Social networks are likely your main focus as a social media marketer as the place to promote content, as they should be. But consider ways to highlight social media posts containing content. For example you could start an email campaign highlighting your most popular Instagram posts. Similarly, you can create something tangible, such as a handout or swag, from a successful piece of social content.
@SproutSocial A4: Blog posts with proper SEO go a long way & drives traffic that eventually turns into #socialmedia engagements. #SproutChat
— Levitate (@LevitateNow) March 22, 2017
@SproutSocial A4. If you have a strong e-mail list, your content will be easily promoted due to loyalty #sproutchat
— Cheval John (@chevd80) March 22, 2017
A4 as consumers its easy to find what we need when we want it, so search is a biggy social is best for conversation #SproutChat
— Tim Elliott 👍 (@TimElliottUK) March 22, 2017
A4: I'm a big fan of blogs, content, and in-person events like conference sessions. #SproutChat pic.twitter.com/e0qslym8GH
— Mallie Rust (@malliefe2o3) March 22, 2017
A4: Add link to your e-sig & write a compelling line of copy. Create 1 for every post and rotate based on who the email is for. #SproutChat
— Beth M. Wood (@a1972bmw) March 22, 2017
A4) whitepapers! (Good) People naturally have a thirst for knowledge – give them ressources to fulfill it & they will reward you #SproutChat
— Alex Bourgeois 🇫🇷 (@wakanouka) March 22, 2017
Encourage Team Members to Share Content
Some reliable bets you can make around content sharing involves your own team. Educate your colleagues on the benefits of sharing branded content on their social networks. Be sure to make it easy to share through a reliable advocacy tool. Offer sample copy and reward positive behavior such as consistent sharing (as opposed to constant).
A5: We tag team members in our content when relevant to encourage them to share the content with their followers. #SproutChat 1/2 pic.twitter.com/BatzXWNjK2
— BrandExtract° (@BrandExtract) March 22, 2017
A5b: In our weekly staff meeting we remind our team of new content/stuff going on…like this chat 😏…to spread the word! #SproutChat 2/2
— BrandExtract° (@BrandExtract) March 22, 2017
A5 @SproutSocial besides featuring our employees in our content, @CityOfLasVegas also uses @BambuBySprout 😀#SproutChat
— Natasha Kristina (@hitheresunshine) March 22, 2017
A5: Give them choices. And Let them use their own words. A brand advocacy tool is perfect for this! #SproutChat https://t.co/79ATcvDSXl
— Beth M. Wood (@a1972bmw) March 22, 2017
A5: Make it fun and again, share stuff people care about! #SproutChat pic.twitter.com/n0CylXSiIy
— Adriane Davis (@Being_Adriane) March 22, 2017
A5: Provide pre-written content so employees can easily share on their #socialmedia channels #sproutchat
— Vroom Communications (@vroomcomm) March 22, 2017
A5 also, don't force / guilt / beg staff to share. Real shares are worth more. #SproutChat
— Ed Davies (@edavieswork) March 22, 2017
Measuring Success Is a Longterm Commitment
Keep in mind that content marketing is typically a long term strategy. It might take several social media posts and more than one web visit to actually generate ROI. Work with your team to consistently monitor what’s impacting the bottom line and balance that with popular content to create a strong content strategy.
A6 1/2: We have a content metrics benchmarking program to show our growth and that our efforts are paying off #SproutChat https://t.co/4NhX4Qx63s
— BrandExtract° (@BrandExtract) March 22, 2017
A6 2/2: It can be difficult tracking direct ROI, but you can talk about how content/social can impact brand awareness/health #SproutChat https://t.co/4NhX4Qx63s
— BrandExtract° (@BrandExtract) March 22, 2017
A6 Shares – bookmarks – retweets – pageviews – time on site #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 22, 2017
A6 Views/traffic is a reliable metric for ROI. But often, content is long-tail and purchase may not come till later. #sproutchat
— Martin Lieberman (@martinlieberman) March 22, 2017
A6: This one is really tricky but it's helpful to focus on microconversions along the way #SproutChat https://t.co/uHaKAXPPoP
— Chris Wilks (@TheRealWhigs) March 22, 2017
A6 (part 2): While it may not tie directly to ROI It can prove the value of your efforts in a very real, measurable way #SproutChat
— Chris Wilks (@TheRealWhigs) March 22, 2017
Join us next week for #SproutChat on Wednesday, March 29! We’ll be joined by Sprout All Star, Beth M. Wood, to discuss the Future of Content Marketing. See you sat 2 p.m. CDT on Twitter!
This post #SproutChat Recap: Creating Shareable Content originally appeared on Sprout Social.
source http://sproutsocial.com/insights/creating-shareable-content/
Thursday 23 March 2017
Mejor colaboración gracias a las mejoras recientes en Sprout
La plataforma de Sprout les permite a los equipos colaborar mejor y administrar más fácilmente sus flujos de trabajo. Recientemente, hemos lanzado muchas mejoras para perfeccionar las funciones de usuario dentro de su equipo y configurar los ajustes del perfil y de administración, para maximizar la productividad y el valor de la plataforma.
Ya sea que estés administrando un equipo de dos personas o decenas, las herramientas de colaboración de Sprout garantizan que los equipos estén configurados para el éxito dentro de la plataforma y ofrecen una amplia gama de funcionalidades que se pueden utilizar a través de diferentes equipos y departamentos.
Interactuar con los clientes a través de los permisos para responder
Ahora, Sprout tiene una configuración para los permisos de usuario llamada “puede responder”. “Puede responder” les permite a los usuarios responder a los mensajes en la Bandeja de entrada inteligente y, al mismo tiempo, les solicita que envíen los mensajes para su aprobación Para controlar qué tipos de mensajes los usuarios pueden publicar, la opción “puede responder” llena una brecha entre “necesita aprobación” y “tiene permisos para publicar”.
Al utilizar este nuevo permiso, ahora, los equipos de servicio al cliente pueden responder a las necesidades y las solicitudes que llegan a través de la Bandeja de entrada inteligente, mientras los equipos de la marca y el contenido pueden trabajar de forma proactiva en redactar mensajes, sin tener que preocuparse de que un mensaje sea publicado por gente fuera del equipo. Estas herramientas de colaboración ayudan a los equipos a resolver problemas sin inconvenientes, atender a los clientes potenciales y entregar una experiencia de marca excepcional.
Obtenga más información acerca de cómo solicitar la autorización “puede responder”.
Comparta informes fácilmente con sus equipos enviando archivos PDF
Los usuarios de Sprout ahora pueden enviar informes como archivos PDF directamente a cualquier dirección de correo electrónico. Esta es la primera de una serie de características que proporcionan una funcionalidad más robusta en torno a la oferta de entrega de informes de Sprout.
En esta primera actualización, la opción de enviar archivos PDF les permite a los usuarios enviar archivos PDF por correo electrónico rápidamente a los interesados, directamente desde el menú para exportar de cualquier informe. Los usuarios pueden compartir fácilmente informes con sus compañeros de trabajo o grupos de interés que no tengan una licencia de Sprout, lo que hace que los informes estén disponibles para todos los miembros del equipo fuera de Sprout en formato PDF, cada vez que lo necesiten. Obtenga más información sobre cómo utilizar esta característica de informes.
Administra la configuración de la Fila de publicación con miembros adicionales del equipo
Un simple agregado a las opciones de permisos de la compañía en la pantalla de los perfiles de usuarios y sociales ofrece mejores opciones para realizar publicaciones en colaboración con el resto del equipo, dentro de la fila de Sprout. Ahora, los usuarios con acceso para Gestionar perfiles y permisos pueden autorizar a los usuarios en su equipo a administrar la configuración de la fila.
Anteriormente, solo los propietarios de las cuentas tenían la capacidad de administrar esta configuración. Considerando que muchos equipos se distribuyen en todo el mundo, es importante tener en cuenta que los administradores de las filas verán los tiempos de la fila en sus respectivas zonas horarias. Obtén más información aquí.
Configurar las herramientas avanzadas de Twitter para la atención al cliente
Los usuarios de Sprout en el plan para empresas ahora tienen acceso a una nueva pantalla de configuración llamada Configuración de atención al cliente. Desde esta pantalla, los usuarios con acceso para administrar perfiles y permisos pueden configurar los perfiles de Twitter para recibir los MD de “Nadie”. Además, aquí es donde los usuarios pueden configurar los Opiniones del cliente en Twitter; una herramienta avanzada de atención al cliente que utiliza los mensajes directos como un canal para obtener comentarios directamente de los clientes, después de una interacción de servicio.
Nunca te pierdas de un mensaje con las notificaciones de Facebook e Instagram
Ahora, los usuarios de Sprout pueden configurar las notificaciones en iOS y Android para todos los tipos de mensajes de Facebook recibidos en la Bandeja de entrada inteligente, que incluyen comentarios y respuestas, mensajes privados, publicaciones y revisiones. Para Instagram, los usuarios pueden configurar los comentarios y la ubicación de palabras clave de la marca como notificaciones.
Los usuarios móviles pueden configurar notificaciones para cada tipo de mensaje individual, lo que les ofrece la flexibilidad de activar/desactivar las notificaciones según sus preferencias. Para obtener más información sobre estas características, consulte el comunicado oficial.
El objetivo de Sprout es ofrecer nuevas características constantemente en todos los aspectos de nuestro producto, para ayudar a los equipos trabajar juntos de manera más eficiente. Ahora, escuchar los comentarios de nuestros clientes y evolucionar constantemente nuestra oferta es nuestra prioridad. Mantente atento a las actualizaciones a través de nuestras áreas de productos en Sprout Social y, como siempre, ponte en contacto con nosotros si tienes alguna pregunta.
This post Mejor colaboración gracias a las mejoras recientes en Sprout originally appeared on Sprout Social.
source http://sproutsocial.com/insights/colaboracion-en-redes-actualizacion/
Melhor colaboração com as recentes melhorias no Sprout
A plataforma do Sprout permite que as equipes colaborem melhor e gerenciem mais facilmente seu fluxo de trabalho. Lançamos recentemente muitas melhorias para refinar mais funções de usuário dentro de sua equipe e definir configurações de perfil e de administração para maximizar a produtividade e o valor a partir da plataforma.
Não importa se você gerencia uma equipe de duas ou dezenas de pessoas, as ferramentas de colaboração do Sprout garantem que essa equipe seja constituída para o sucesso dentro da plataforma, oferecendo uma ampla gama de funcionalidades que podem ser utilizadas em diferentes equipes e departamentos.
Interaja com os clientes que utilizam a permissão de resposta
O Sprout agora tem uma nova configuração de permissão do usuário chamada Pode Responder. O Pode Responder permite que os usuários respondam a mensagens na Inbox Inteligente e, ainda assim, exigindo que eles enviem mensagens para aprovação no Composição. Ao proteger os tipos de mensagens que os usuários podem publicar, o Pode Responder preenche uma lacuna entre o Precisa de Aprovação e as permissões de Publicação.
Utilizando essa nova permissão, as equipes de atendimento ao cliente agora podem reagir a eventuais necessidades e solicitações que chegam pela Inbox Inteligente, enquanto as equipes de marca e conteúdo podem trabalhar de forma proativa no Composição sem ter que se preocupar que alguém de fora de sua equipe publique uma mensagem. Essas ferramentas de colaboração ajudam as equipes a resolver questões de suporte, nutrir clientes potenciais e proporcionar uma experiência de marca excepcional.
Saiba mais sobre como aplicar a permissão Pode Responder.
Compartilhe facilmente relatórios com suas equipes usando Enviar PDF
Os usuários do Sprout agora podem enviar PDFs de relatórios para entrega direta a qualquer endereço de e-mail. Esse é o primeiro de uma série de recursos que fornecem funcionalidade mais robusta no que se refere à oferta de entrega de relatórios do Sprout.
Nesta primeira atualização, Enviar PDF permite aos usuários enviar rapidamente PDFs por e-mail para as partes interessadas diretamente do menu Exportar de qualquer relatório. Os usuários podem facilmente compartilhar relatórios com colegas ou outros interessados que não tenham uma licença Sprout, disponibilizando os relatórios do Sprout aos membros da equipe fora do Sprout em um formato PDF sempre que precisarem visualizá-los. Saiba mais sobre como utilizar esse recurso de relatório.
Gerencie as configurações de Fila de publicação com membros de equipe adicionais
A simples adição às opções de Permissões da Empresa na tela Usuários e Perfis de Usuários abre mais oportunidades para a publicação de colaboração em equipe dentro da Fila Sprout. Agora, os usuários com acesso Gerenciar Perfis e Permissões do Sprout podem autorizar usuários de sua equipe a Gerenciar Configurações da Fila.
Antes somente os proprietários da conta podiam gerenciar essas configurações. Tendo em mente que muitas equipes estão distribuídas por todo o mundo, é importante notar que os gerentes de fila lidarão com tempos de espera em seus respectivos fusos horários. Saiba mais aqui.
Configurar as ferramentas avançadas do Twitter pelas configurações de atenção ao cliente
Os usuários do Sprout no plano Corporativo agora podem acessar a uma nova tela de configurações chamada Configurações de Atenção ao Cliente. Por essa tela, os usuários que tiverem a opção Gerenciar Perfis e Permissões podem configurar os perfis do Twitter para receberem MDs de qualquer pessoa. Além disso, é aqui onde os usuários podem configurar o Feedback de Cliente do Twitter, uma ferramenta avançada de atenção ao cliente que usa as Mensagens Diretas como um canal para reunir feedback direto dos clientes após uma interação de atendimento.
Nunca perca mensagem alguma com as Notificações Push do Instagram e Facebook
Agora os usuários do Sprout podem configurar notificações push no iOS e Android para todos os tipos mensagens do Facebook compatíveis com a Inbox Inteligente, incluindo: comentários e respostas, mensagens privadas, posts e avaliações. Para o Instagram, os usuários agora podem configurar os Comentários e a localização das Palavras-chave da Marca como notificações push, também.
Os usuários móveis podem configurar notificações push para cada tipo de mensagem individual oferecendo a flexibilidade necessária para ativar/desativar as notificações de acordo com o que for mais importante para eles. Para saber mais sobre esses recursos, verifique o boletim oficial.
O objetivo do Sprout é entregar consistentemente novas funcionalidades em todos os aspectos do nosso produto, para ajudar as equipes a trabalharem em conjunto de forma mais eficiente. Para nós é prioridade ouvir o feedback dos nossos clientes e evoluir constantemente a nossa oferta. Fique atento para mais atualizações em todas as nossas áreas de produtos no Sprout Social e, como sempre, exponha suas dúvidas a nós!
This post Melhor colaboração com as recentes melhorias no Sprout originally appeared on Sprout Social.
source http://sproutsocial.com/insights/colaboracao-em-redes-atualizacao/
Wednesday 22 March 2017
How to Promote Your Blog Through Social Media
Allan Wang M.D., social media guru at Owerly.com, asked me to describe how I market my blog to build my business and get the word out about my Amazon No. 1 bestselling books.
Owerly.com teaches Internet Marketing strategies through live streaming videos.
For just $1, you can sign up for unlimited access to their training videos about affiliate marketing, followed by $19.95 a month afterwards. Through their library you will learn all about search engine optimization, Facebook pay per click advertising, Instagram, glamour photography, Google pay per click and much, much more.
I had the privilege of meeting Allan Wang in person at Social Media Marketing World in San Diego this week. We’re both here to learn from the world’s top experts.
In this interview, I reveal some of my top secrets for content marketing through my blogs that has allowed me to increase my main business as a medical intuitive healer 32 percent in 2016 over 2015.
Join our program at What Is Social Media Today
Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
- Weekly webinars that you can join LIVE or listen to at your convenience
- One on one coaching
- Peer competition
- A forum with resources where all your questions can get answered
Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.
The post How to Promote Your Blog Through Social Media appeared first on What is Social Media Today.
source http://whatissocialmediatoday.com/how-to-promote-your-blog-through-social-media/
source http://whatissocialmediatoday.blogspot.com/2017/03/how-to-promote-your-blog-through-social.html
Tuesday 21 March 2017
How to Build a Social Media Marketing Funnel That Converts
These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective.
Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own.
While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.
What is is the missing link? Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!
As you develop a “funnel mindset” and start to view your social media profiles as part of a larger marketing funnel, you’ll be able to fine-tune your strategy, develop ongoing connections with your audience and most importantly, increase your conversions.
So, how do you actually put all of this into action? Let’s start from square one.
What Is a Marketing Funnel?
A marketing funnel is essentially the path that your customers travel through—that journey from when they first become aware of your brand, product or service to when they actually make a purchase or refer a friend.
The specific stages of a marketing funnel vary depending on who you ask or what your goals are. But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.” At the most basic level, your goal is to move the audience through each of those stages.
While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software).
When a customer is aware they have a problem that needs outside help, they’ll start looking for general information and this is when they usually stumble upon your company.
With the help of introductory articles and information, they may then decide to learn more about what you have to offer. They carefully evaluate your offerings (and those of your competitors).
During this stage, your company has the responsibility of providing more in-depth information (such as case studies, price comparisons or even a product demo), that can help interested individuals make an informed decision.
The farther along a potential customer gets in the marketing funnel, the more in-depth their search becomes—and smart companies are there to provide the needed information that will ultimately guide a potential customer to making a purchase. By providing customers with the right information at the right moment, they’ll have the tools needed to make a decision.
Social Media as a Marketing Funnel
So how do your social media profiles fit into all of this? While social media can certainly play a valuable part in your company’s overall marketing strategy, it can also serve as its own marketing funnel that guides customers through their buying journey.
Think of what occurs when you first discover a new Facebook page. You likely stumble upon a page’s content thanks to a targeted ad, a news feed update from a friend or even a search that you conducted. If the content appeals to you, there’s a good chance you’ll follow the page. If you’re intrigued by their product or service, you might send the company a direct message or click through to visit their website.
As you continue to interact with the company through social media, you’ll be carefully guided to taking key actions—such as signing up for a newsletter or software demo. Continued engagement on social media will eventually lead you to more interactions on other social media platforms, landing pages and other locations. As their social media content helps provide information and support, you’ll eventually be able to make a purchase decision.
Of course, this is just one example of how social media can play a leading role in your marketing funnel. There are tons of other possibilities. In fact, some of the most popular social media funnels today rely heavily on paid social ads, with the goal of simply sending as much targeted traffic as possible to an optimized landing page where the rest of the conversion process takes place.
Creating Your Own Social Media Funnel
Social media can play a crucial role in guiding your potential customers through the marketing funnel. When you view your social media campaigns through the lens of your company’s overall funnel strategy, you’ll be able to create relevant, targeted content that leads to conversions, sales and referrals.
Now, you’re probably wondering, this all sounds great, but what can I do today to start thinking with a “funnel mindset?” The following key points can help you get on the right track:
- Start with a strategy: Without a clear end-goal, your social media marketing funnel will never be successful. Determine how social media will fit into your overall marketing strategy. Is your content meant to guide customers through the entire sales process? Or is it only meant to generate awareness and bring new traffic to your landing page? Your answers to these questions should guide the type of content you share, as well as when and how you share it.
- Focus on a few key strategies per platform: It doesn’t help to spread your social media marketing efforts too thin. Prioritize platforms based on which ones your target audience actually uses and how a particular platform fits into your funnel strategy. For example, while Pinterest’s “Buy now” button can take potential customers directly from awareness to making a purchase, this still probably isn’t the best place to promote a B2B software service. If you’re selling water bottles, solar chargers for smartphones or lace-up boots however, this seemingly minor addition could significantly improve your sales by helping customers go through the entire marketing funnel in a matter of minutes.
- Monitor the metrics that matter: Even when your social media content aligns with various stages of the marketing funnel, you can’t take a “set it and forget it” approach. You might be confident that your content will work, but the only way to truly know is if you pay attention to your social media metrics. Trying to spread awareness on Facebook? Then you’d better watch your impressions and engagement statistics. Trying to use social media ads to get users to subscribe to your newsletter? Make sure you’re tracking the number of clicks each ad generates, and the cost per click. By evaluating the key metrics for each stage of the sales funnel, you can find out what works and tweak your content strategy to improve your results.
- Be flexible: While your social media funnel may be focused on one particular aspect of the sales process, that doesn’t mean your visitors will view things that way. For example, your Facebook page might be primarily dedicated to spreading awareness for your product, but what will you do when someone sends you a direct message asking for more information? Such a person has clearly moved into the consideration/evaluation part of their buyer’s journey, and you’d better not leave them hanging! Just because a platform is primarily used for awareness doesn’t mean it can’t help you during the rest of the funnel as well. Look for opportunities to guide customers at any stage of their journey.
Ready, Set, Go
By now you should clearly see the importance of thinking with a “funnel mindset” when crafting your social media strategy. It might seem difficult at first, especially as you try to figure out which specific types of funnels work best for your unique audience. But don’t give up! Trial and error is just part of the process.
In the end, when you take the time to fully develop your social media marketing funnel and integrate it into your company’s overall marketing strategy, you’ll be far more likely to convert digital audiences into paying customers, while tracking it all back to specific social media campaigns. So get out the whiteboard markers because it’s time to start building funnels!
This post How to Build a Social Media Marketing Funnel That Converts originally appeared on Sprout Social.
source http://sproutsocial.com/insights/social-media-marketing-funnel/
Monday 20 March 2017
Friday 17 March 2017
#SproutChat Recap: Networking on Social
Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers? In addition to following best practices for connecting, what are the best ways to keep track of all those connections?
In this #SproutChat, networking guru and Sprout All Star Amelia Tran joined us to share etiquette tips, best practices for transitioning an offline relationship online and how to keep in touch with valuable connections.
Networking on Social Should Be Approached With an Open Mind
In the same way you would approach networking in person, approach forming relationships online with a genuine attitude and open mind. Take advantage of the open nature of social networks and do your research to find connections that could be mutually beneficial. Mimic the nature of the social channel, i.e.: more casual with Twitter, more formal with LinkedIn.
A1. No need to 2nd guess what you're saying!! Be less formal & be more social. #SproutChat pic.twitter.com/J52yZWaDRJ
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A1: The same way I do IRL; be genuine and avoid sounding salesy. #SproutChat pic.twitter.com/x8fJ6TJ7Dh
— Mallie Rust (@malliefe2o3) March 15, 2017
A1 Networking is the essence of social media. Rather than cast a net, build quality by meeting & following one person at a time. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
A1: I try to keep the same attitude I cultivate while networking offline 🖐#SproutChat pic.twitter.com/2Nb79zwLlk
— @AndreaTorti90 (@andreatorti90) March 15, 2017
A1: I need to put my best self out on Twitter & LinkedIn. You need to show personality while being professional and respectful. #sproutchat
— Breonna Bergstrom (@bmbergstrom161) March 15, 2017
A1 – Start by following people who are experts in the field you're in, and then see who they interact with. #SproutChat
— Rebel.com (@rebeldotcom) March 15, 2017
A1) Participate in chats; share others' tweets, articles, etc.; ask questions; tag (judiciously). #SproutChat https://t.co/46VSU5qgEb
— Jeremy Bond (@JeremyDBond) March 15, 2017
Find the Best Social Network to Connect With Your Industry
Twitter’s openness is attractive to many social media professionals. It’s the most accessible and affords quick connections at scale. Research Twitter chats and add these events to your calendar. Chats are a great place to engage and meet other professionals, learn and grow your following.
A2. Reunited with my Junior High friend @rizzotweets at #SMSsummit + started a love story at #SMSsummit 🙂 #SproutChat cc: @iRyanPena
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A3. Twitter 🍸Pt 2. I'm able to search for people I wanna get to know much easier through chats / conference hashtags! #SproutChat
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A3: I love @twitter to do influencer outreach and @instagram (https://t.co/K78jqrGHDa) to post my travel photos. #sproutchat
— Val Vesa (@adspedia) March 15, 2017
A3 – Twitter. Honestly, it's the most effective. It's far easier to connect with people here. #SproutChat https://t.co/Zkio4DUWql
— Rebel.com (@rebeldotcom) March 15, 2017
A3 I also utilize online communities #sproutchat
— Toby Metcalf (@Toby_Metcalf) March 15, 2017
A3 Twitter seems more expansive and explosive for networking. Facebook seems more gentile, but it's where old friends are. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
Bridge from Online to In-person Professionally
If you’re lucky enough to be close to social connections geographically, an in-person meet up is inevitable. Ensure you’re both on the same page for what you want to accomplish from meeting. Be sure to utilize that social media connection you already have established and follow up post meeting too.
A4. Meeting up at conferences (*the best*), or after a couple of tweet exchanges & a mutual feel; plan a ☕️ or🍸 meetup if local. #SproutChat https://t.co/QHizcKRLef
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A4. One other way to bridge social to IRL is by inviting your new friend to a local event! You'll meet each other + others! #sproutchat pic.twitter.com/kRsbhiTP0T
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A4: Arrange to meet up at events/conferences you're both attending. It's a low-pressure way to establish an IRL connection #sproutchat
— Mallie Rust (@malliefe2o3) March 15, 2017
A4: If you hit it off, suggest catching up over coffee. If the relationship is mutually beneficial, they'll probably say yes. #SproutChat
— Express Writers (@ExpWriters) March 15, 2017
@SproutSocial A4: Attend an event the person is attending/speaking at or if youve chatted awhile, invite them to meet for coffee #sproutchat
— Rachel Voorhees (@rachvoo) March 15, 2017
@SproutSocial A4: Have specific in-person topics prepared and meet somewhere easy to get to. Bad travel can spell bad meetings. #SproutChat
— Ryan Black (@Rtblack09) March 15, 2017
Use Tools to Keep Track of Connections & Get the Most Value
Dunbar’s Number theorizes people can only maintain 150 social connections. With social networks, that number is often much bigger, so keeping track of the relationships you’ve built can be a challenge. Take advantage of functionality on the social network itself, or invest time in tools like Evernote or Sprout Social to take notes on conversations, remember their birthday or keep track of email or phone number.
A6. Of course, @SproutSocial! I love being able to pin follow-ups for certain convos. #SproutChat https://t.co/nxGzNBjSR1
— Amelia Tran 😺 (@AmelianTips) March 15, 2017
A6: I do like the lists on Twitter and Facebook, but the UI isn't as agile as I would like. Aka: they collect digital dust. #sproutchat
— Tiffany Collins (@tmonetcollins) March 15, 2017
A6: @evernote is awesome for documenting targets and catching up with them later over social or @SlackHQ #SproutChat
— Venture Icon Media (@VentureIcon) March 15, 2017
A6 Twitter lists are good professionally and for casual interests. My Social Media Experts list includes chat moderators. #SproutChat
— Jim Katzaman (@JKatzaman) March 15, 2017
A6: I use twitter lists, keep notes in Evernote for when it's a conference and sometimes a CRM #SproutChat
— Brandie McCallum (@lttlewys) March 15, 2017
A6. @Twitter Lists, @evernote Notebooks, Sometimes Even The Old Fashioned Way..#SproutChat pic.twitter.com/yu0mY635Gq
— ✨Eloquent Content✨ (@eloquentcontent) March 15, 2017
A6. Lists don't seem to work for me. Plus you hit a point with connections where you can't keep up and it becomes "hit & miss" #sproutchat
— Troy Sandidge (@findTroy) March 15, 2017
Join us next week, Wednesday, March 22 with special guest BrandExtract to discuss Creating Shareable Content. Discuss social media marketing topics with the community in our Facebook group in the meantime.
This post #SproutChat Recap: Networking on Social originally appeared on Sprout Social.
source http://sproutsocial.com/insights/networking-on-social/
Guest Chuck Moran: How to Optimize Your Website for Social Media
Your Website Isn’t About You
“This may be hard to swallow but your website isn’t about you,” Chuch Moran observes.
“It’s really important that we flip the script and figure out what it is that our visitors want. That’s way more important than what we want to say.”
To find your customer avatar, Chuck recommends completing the steps at this link from www.digitalmarketer.com.
“Find the core person you are trying to speak to,” Chuck advises. “Then you can create content and directly attract that person to your website.
“Address pain points OR help people achieve aspiration.”
Your Home Page Should Help Your Visitor Relax
“Your home page is super crucial,” Chuck observes.
If, for example, your company sells roofing, you must recognize that your customer is stressed looking for solutions to their pain point, which is they have a damaged roof.
“You want that visitor to calm down and feel ‘I’m in the right place.’ As soon as she hits the website she’s going to feel better and relax.”
Chuck recommends clean minimalist design with brief text. Short blurbs can link to longer pages.
A great example is Chuck’s own home page.
“Don’t put a lot of content on your home page. People don’t have time for it.
“Use bright colors or ones that complement your brand or cook cover. Use big bold type for headlines.
“Body text should be 16 point and even 18 point is ok. I’s annoying for people to be stuck on a website we have to get up close to see.”
Make Sure Your Website Is Mobile Phone User Friendly
“About 80 percent of internet users own a mobile phone,” Chuck says.
“More searches are conducted on mobile phones than computers and tablets. The tipping point occurred three years ago.”
We have to make sure that visitors can pinch and zoom our website even from their mobile phones.
If you don’t make your website user-friendly for mobile phones, realize that Google will punish you in your search engine rankings because they want their customers to have the best possible experience.
Make Sure Your Website Loads Quickly
Your website should take no more than 6 to 8 seconds to load from a desktop, laptop or tablet computer and even less time from a mobile phone.
“We have to remember that we now have the attention span of a goldfish. We have no patience for websites that don’t load in 6 to 8 seconds,” Chuck says. “In 2 to 4 second somebody needs to see someone or they are gone.
“Research shows 61 percent of users are unlikely to go to a mobile site they had trouble accessing and 40 percent are likely to visit a competitor.”
To test how fast your website loads, you can turn to the following websites:
Chuck likes the web hosting site siteground.com because it’s reasonably priced at around $3.95 per month and loads websites quickly.
Optimize Your Images
Your images should be as small as possible without sacrificing quality.
“Bigger images take up room on the server and slow down your load speed,” Chuck says.
Chuck recommends the following resources for images:
Create shareable graphics: https://www.canva.com/
File names, titles and alt tet are all part in improving your search engine optimization (SEO). The alt text is the field that gets read out to people who have visual impairments. Make sure you fill that out when you load images into your website.
Email Marketing Is Key
“Your website and your email list are really the only platforms are completely under your control,” Chuck says. “When you build your social media you are building platforms on rented land.”
Chuck recommends that we add email marketing to our social media mix to drive people to our website.
Make sure you have a box on your website to capture website addresses for your email list.
Give away what’s called a lead magnet in exchange for somebody handing over their email address.
Secure Your Website Against Bad Guys
Make sure you don’t use “admin” for your log in name or “password” for your password.
Be sure to check your website several times a week to make sure everything is up to date.
Chuck recommends Wordfence plug in for security on WordPress websites.
Authors and Small Business Owners Can Get A New Website for $3,500
Chuck Moran and his team offers what he calls an author starter kit for $3,500.
If you already have a website, he can update your current site for $1,000 to $1,500. Chuck recommends you update your website about once a year.
To see a great example of an author website Chuck and his team put together, you can visit JeffreyKwalker.com.
Get A FREE Analysis of Your Website
Want a FREE analysis of your website? Send an email to chuck@baldguystudio.com. In the subject line, please write “Let’s Do This!” and Chuck will be happy to give you a FREE 15-minute consultation about what needs to be improved on your current website.
You can also reach Chuck at (434) 825-8921.
Cooperate with Us and Win Even Bigger
Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
- Weekly webinars that you can join LIVE or listen to at your convenience
- One on one coaching
- Peer competition
- A forum with resources where all your questions can get answered
Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.
The post Guest Chuck Moran: How to Optimize Your Website for Social Media appeared first on What is Social Media Today.
source http://whatissocialmediatoday.com/guest-chuck-moran-optimize-website-social-media/
source http://whatissocialmediatoday.blogspot.com/2017/03/guest-chuck-moran-how-to-optimize-your.html
Thursday 16 March 2017
Wednesday 15 March 2017
Tuesday 14 March 2017
Monday 13 March 2017
Monitorear e interactuar en cualquier momento con las notificaciones automáticas de Facebook e Instagram desde el dispositivo móvil
Las redes sociales están disponibles las 24 horas de lunes a lunes y se ha vuelto totalmente natural para los consumidores chequear las redes sociales, como Facebook e Instagram, en su viaje diurno al trabajo, durante el día mientras van de un lado al otro e incluso cuando se relajan a la noche. Para las marcas, es fundamental poder acceder a sus perfiles de redes sociales en cualquier momento y desde cualquier lugar para poder interactuar con sus clientes siempre activos y así lograr el éxito.
Estamos muy contentos de anunciar que los usuarios de Sprout ahora pueden configurar las notificaciones automáticas en iOS y Android para todos los tipos de mensajes de Facebook e Instagram que se admiten en la Entrada inteligente. Las notificaciones automáticas permiten a los equipos continuar con la conversación en redes sociales con los clientes, independientemente de su ubicación. Los usuarios móviles pueden configurar notificaciones automáticas para cada tipo de mensaje individual y para cada Página de Facebook y perfiles de Instagram, ofreciendo la flexibilidad de activar/desactivar las notificaciones según sus preferencias.
Lleva la Entrada inteligente a donde vayas
Con la Entrada inteligente de Sprout, los equipos nunca se perderán de un mensaje y colaborarán en tiempo real para asegurar comunicaciones en redes sociales más personales, rápidas e inteligentes. Al aprovechar la Entrada inteligente en dispositivos móviles, las notificaciones automáticas de Facebook e Instagram permiten a los equipos estar informados e interactuar sobre la marcha.
Para activar las notificaciones automáticas de Facebook, ve a Configuración > Notificaciones de la bandeja de entrada > Notificaciones de Facebook en la aplicación móvil de Sprout. Selecciona los tipos de notificaciones que te gustaría recibir: Comentarios y respuestas, Mensajes privados, Publicacioneso Revisiones. Si administras varias Páginas de Facebook, puedes establecer diferentes configuraciones de notificaciones automáticas para cada Página.
Para activar las notificaciones automáticas de Instagram, ve a Configuración > Notificaciones de la bandeja de entrada > Notificaciones de Instagram en la aplicación móvil de Sprout. Selecciona los tipos de notificaciones que te gustaría recibir: Comentarios y/o Ubicación.
Si no habías seleccionado las notificaciones automáticas de Sprout anteriormente, ve a Configuración > Notificaciones > Sprout Social y elige la opción Permitir notificaciones.
Concéntrate en lo importante
Si tu equipo trabaja de forma colaborativa para administrar la Entrada inteligente, las notificaciones automáticas se pueden usar para compartir de manera más efectiva la carga de trabajo y ayudar a cada miembro del equipo a centrarse en lo que más le importa.
Puede ser bastante difícil priorizar la interacción sobre la marcha cuando se administran varias páginas de Facebook y perfiles de Instagram. Esto es realmente cierto para marcas minoristas que tienen varias ubicaciones. Al configurar las notificaciones automáticas para solo los tipos de notificaciones que necesitan, los gerentes de redes sociales pueden tener el control de su bandeja de entrada al asegurar una respuesta y un seguimiento en tiempo y forma si el mensaje así lo requiere.
Manteniendo la interacción de las marcas en dispositivos móviles
Los dispositivos móviles continúan siendo una tendencia clave para los consumidores; por lo tanto, es fundamental mantenerse en la cresta de la ola a la hora de trabajar en las redes sociales, independientemente del horario, para ofrecer un servicio de atención al cliente con el mayor valor. Las notificaciones automáticas de Facebook e Instagram ayudarán a fomentar conversaciones entre tu marca y tu público.
No te pierdas de la próximas actualizaciones sobre notificaciones automáticas en dispositivos móviles de la app de Sprout.
This post Monitorear e interactuar en cualquier momento con las notificaciones automáticas de Facebook e Instagram desde el dispositivo móvil originally appeared on Sprout Social.
source http://sproutsocial.com/insights/notificaciones-automaticas-de-instagram/