Tuesday, 15 August 2017

Twitter Mentions: How to Find, Track & Get More

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Saturday, 12 August 2017

5 Articles I Shared With My Team Last Month

July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging from how non-profits can optimize for social to content activation for restricted industries. From Charity Water’s presentation on brand storytelling to Tito’s Handmade Vodka’s insight on managing social in a regulated industry, there was plenty for Sprout’s marketing team to learn.

Still, I believe it’s important to look outside of our organization and to keep abreast with what’s happening throughout the digital marketing and tech space. That’s one of the reasons I found Openview’s in-depth look into Slack’s $1.1 billion dollar success particularly interesting. Below are five articles I shared with my team last month:

Facebook Expands Messenger Ads

In mid-July, Facebook announced it would be expanding its global advertising options to include messenger ads. According to Facebook, ”People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.” Given the intimate nature of Facebook Messenger, I’m interested to see how brands expand their content strategies to successfully conquer this new ad format.

The Secrets to Slack’s $1.1 Billion Dollar Success

In the B2B SaaS industry, a great product is obviously advantageous but it isn’t enough to ensure success. You need to be a strategic partner to the organizations you’re trying to sell to. This starts with content that positions your brand as an authority, paired with ads that target the right audience, in the right place, with the right messaging, at the right time. This in-depth look into Slack’s multi-million dollar growth strategy highlights the business results that are possible when a SaaS marketing strategy is done right. From the messaging platform’s minimal use of landing pages to its full-page ad in the New York Time’s, this behind the scenes look is a must read.

Balancing Productivity & Exhaustion

Steve Magness, a coach of top runners, and Brad Stulberg, who writes about the science of human performance, sat down with New York Magazine to talk about their new book, Peak Performance. The authors discuss why we need to “reconceptualize sleep as part of the work” by examining an equation made popular by athletes–stress + rest = growth. After reading this interview, I thought of my own routines and habits differently and am looking forward to seeing what other tips and tricks I can glean from their book.

The Age of the Woke CMO

Digiday explores what it means to be a CMO in the age of Trump. Once risk-averse, CMO’s from companies such as AirBnB and JP Morgan Chase are speaking out on topics ranging from diversity to immigration laws. Which lead me to wonder – should CMOs take a stance? What are the benefits and pitfalls of staying silent on decisive issues? I decided to throw this question back at my team to see what they had to say. I don’t necessarily have a clear answer and am not sure there is one. However, as our political climate intensifies, I’m committed to keep grappling with this question.

Can Emoji Evolve Into a Meaningful Language?

As marketers in the social space, emoji are a heated subject. Love them or hate them, emojis have changed how brands and people communicate. Chips with Everything, is a weekly podcast from The Guardian that aims to answer a specific question related to digital culture. On this episode, Dr. Vyvyan Evans, the author of The Emoji Code, dissects the language of emoji.

This post 5 Articles I Shared With My Team Last Month originally appeared on Sprout Social.



source https://sproutsocial.com/insights/articles-shared-with-my-team-august/
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Friday, 11 August 2017

#SproutChat Recap: Dealing With Internet Trolls

One beautiful thing about social media is that it allows customers to instantly interact with their favorite brands. Unfortunately, that easy-access also means that those brands are open to becoming the target of trolls: angry users hurling inflammatory language or even threats across social.

All savvy social media marketers should understand how to distinguish feedback from trolling, so in this week’s #SproutChat we’ve covered best practices for handling internet trolls and how a plan of action is vital for any brand.

Don’t Feed the Trolls, but Do Ask Questions

It’s critical not to stoop to their level. Responding angrily to your audience or being heavy on the snark is just adding fuel to the fire. It may not be worth your time and effort to go toe to toe with an angry customer. Instead take the time to figure out the context of their complaint in order to help them.

Keep Track of Negative Comments

By keeping track of negative comments you’re more easily able to note patterns. This means that if the same users are providing negative feedback, you’ll have insight into their conversation history to inform your next moves.

Monitoring for mentions of your brand is also vital for staying on top of any social crisis.

Loop Others In

Occasionally you’ll need to escalate issues to other team members, as you won’t always know the answer. Situations can quickly turn into crises, so be sure to loop in appropriate team members in order to keep issues from escalating.

Inflammatory Language Not Welcome

Not every social network allows for comments to be deleted, but when possible take the precaution to do so. It’s important to act if there are posts containing personal information or inflammatory, threatening language.

Have an Action Plan in Place

When it comes to responding to trolls or negative feedback, just make sure that all team members are on the same page. This is particularly important if you have a larger social team. Consistency will help prevent growing social crises and ensure that everyone knows protocol and works toward one goal.

Be sure to join #SproutChat next Wednesday, Aug. 16, with our special guest, Sprout All Star Jasmin Bollman of Rebel.com, to chat about Social ROI. Until then, check out our Facebook community to connect with folks in the industry.

This post #SproutChat Recap: Dealing With Internet Trolls originally appeared on Sprout Social.



source https://sproutsocial.com/insights/dealing-with-internet-trolls/
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Thursday, 10 August 2017

Free Instagram Analytics vs Premium Tools: Pros & Cons

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Wednesday, 9 August 2017

What How and Why to Send Web Push Notifications? [With Examples]

Web Push Notifications are about to steal the spotlight from other communication tools.

How, you say?

The thing is, push notification Click-Through-Rates have gone well above what email marketing can currently offer.

It turns out since it’s a relatively new vertical, people haven’t yet gotten tired of push notifications.

send web push notifications

What are web push notifications?

To the uninitiated, browser push notifications come in many different shapes and sizes, appearing in the screen’s lower right corner (upper right in iOS devices) when a website wants to share something with you.

Additionally, it’s also possible to create push notifications optimized with a catchy Call-to-Action, colorful images, and which can also target specific audiences.

Amazing, right?

Very few in-depth guides on web push notifications are available, so I decided to outline what you need to know to generate traffic successfully and get leads from these notifications.

If you keep on reading, this is what you will learn:

  1. The truth about browser push notifications
  2. How to set up your first web push notification
  3. What the copywriting rules are, with analysis of a few examples
  4. Which industries can benefit from these alerts and how.

Questions about web push notifications

Push notifications work only for apps, people hate them, and they’re likely to be missed.

Is that really the truth?

Well, let’s look at the data.

A) Do I need an app to send push notifications?

I remember the time when businesses built apps to send push notifications.

Now? That’s no longer necessary.

web push notifications example

Push notifications can be sent through Chrome, Safari and Firefox browsers if website visitors decide to allow them. What’s great is that these browsers make up about 73% of the market.

B) How much engagement do web push notifications get?

web push notifications click through rate

According to this post on AdWeek, web push notifications get at least twice as many open and click through rates compared to email marketing. In fact, research from Oracle found that at least 70% of consumers enable push notifications.

If you choose to add this channel to your e-commerce store or gambling site, your deal notifications and special offers would most likely reach a new high.

Furthermore, the benefits that real-time alerts can provide are hard to argue with.

C) Do you have to be on the website to get a notification?

Well, not really.

As long as the users have agreed to receive browser push notifications from a particular website (and they have an internet connection) push alerts can appear at any time.

Moreover, most browsers support web push notifications, and the rest should soon follow.

The information in push notifications is so easy to grasp due to its compact size, and that’s why visitors more often prefer to receive updates in this way.

Creating your first web push notification

There are plenty of browser push notification providers out there, so it’s up to you to decide which way you want to go. You can do it yourself or subscribe to ready-made services:

  1. DIY: If you know the basics of Javascript, HTML & CSS, you can create browser push notifications yourself. Here’s a helpful guide to set you up.

There are many software tools you can choose from, such as:

Next, I'll walk you through my process with the tool that I currently use, which is MaxTraffic.

A) Setting up

Implementing MaxTraffic’s browser push notifications is pretty much standard. You sign up, follow setup instructions, download some Javascript tracking codes, and insert these in your website.

If you don’t have a developer in your team and you can’t be trusted with editing your code, you can contact their customer support to help you with implementation.

B) Your first push

Step 1

Setting up browser notifications

Once you have implemented the snippet of code, go ahead and click on “send message” to create your first push notification.

Step 2

web push notifications set up

There you will be able to (1) customize the message (URL, Call-to-Action, etc.), (2) see how it looks, (3) display the message, and (4) add an image.

Step 3

Push notification targeting

Then you can select the segment you want to target by (1) the URL of the website they visited and/or by country (2).

Step 4

Schedule Push NotificationsAfterward, you can schedule the web push notification for a specific time (1) and make sure the alerts are delivered in a specific time-frame (2), as well as determine the length of time for which they are displayed (3).

Step 5

Send Notifications

You are done - review and send.

What’s more, all this takes only 1-2 minutes and can easily substitute email newsletters, saving you precious time.

Copywriting

As the text is the central element of the website push notification, it’s important to get it right.

  • Keep it short
  • Keep it simple

Large blocks of text can be a disadvantage and although succinctly crafting your text for attention is much trickier, this is a vital step to take. Thus, here are a few tips to consider:

  1. Be clear in your message - try to use four words max in the headline.
  2. Create crystal clear copy - ideal descriptions = 1 sentence long, 40-120 characters.
  3. Use urgency - create the fear of missing out. That’s something hard to pass on.
  4. Build social proof - Eg.Use pictures of famous people using your service or add reviews. Showing that your product does what it promises is going that extra mile.

Now, with these copywriting rules in mind, it’s time to check out a few samples to see how all of this ties together.

Great Browser Push Notification Examples

Here are four examples of the some of the best website push notifications out there, to show what it takes to craft a “good one.” See what you can learn from the push notifications below.

A) Pet Supplies

Browser push notification examples 5

Takeaways:

  • Clear headline — out of dog food? This can be easily tracked by analyzing the frequency of your customer’s orders, making a push X days after each order.
  • Clear CTA — if you are low on dog food “shop now” is there waiting for you.

B) SaaS Notifications

Browser push notification examples 1

Takeaways:

  • This update achieved a staggering 23% Click Through Rate (I’m thinking what you’re thinking — if only my emails could do the same!)
  • A clear message and Call to Action.

C) Targeted NotificationsBrowser push notification examples 2

Takeaways:

  • Targeting — it’s possible to target people who have seen one URL on your site but not another. In this case, it’s individuals who reserved the hotel but not the ski gear.
  • Stunning design —  adding beautiful images makes it easy to grab attention.

D) Deal Offers

Browser push notification examples 4

Takeaways:

  • Relevance & delivery — whenever someone reads an article about L’oreal Paris you can target exactly this person who is primed to buy their products.
  • CTA — “get your code” is hard to miss if the person finds this offer appealing.

Benefits of Browser Push Notifications

push notification examples

Web push alerts with two sentences deliver a message that your target audience can process within seconds. They are like Tweets but with a higher CTR.

The question is, can you benefit from them — and how?

Industries That Benefit From Push Notifications

With an average subscription rate of 20% and click-through rates as high as 30%, surely any industry would benefit from this marketing channel.

To get some ideas flowing, here’s a list of different possible users and some ways in which they could use the web push notifications:

  1. SEO Agencies — send info about Google updates and notify clients about their new backlinks.
  2. Lead Generation Agencies  — always keep your prospects “warm” and diversify your follow-up sequence.
  3. E-Commerce stores — give discounts and notify about holiday deals.
  4. SaaS tools — notify about new updates and FREE trials ending soon, or target the people who haven’t used a particular feature.
  5. Blogs — send out notifications about the newest articles.
  6. Accountants — notify people when it’s time to fill out their tax declaration.

The opportunities are endless. And that’s what makes this channel so appealing:
Very few companies are utilizing it to its full potential.

Okay, now it’s your turn

Tell me what you think: What would make you try browser push notifications?

At the end of the day it’s pretty simple:

  1. If you want to save some bucks, you can create DIY push notifications. Here’s an excellent guide from Google.
  2. If you are planning to send a large quantity of browser push notifications it’s best to use a ready made service:
    1. Implement with a single snippet.
    2. Create a stunning push notification and add a Call to Action.
    3. Send as many as you want and nurture your leads.

Feel free to share your experiences. If web push notifications have changed your business communication, feel free to let us know how.

Final observations

So, what do you think about these web push notifications?

For now, while I’m not being flooded with notifications and I still find them relevant, I love it.

I do believe that the time when this is no longer true will come. But hopefully, not so soon.

Do you have a creative way to use the push notifications? Please make sure to share your wisdom with us all!

Helvijs Smoteks is an SEO-mastering, content-smithing marketer who spends his days helping good ideas get noticed.

The post What How and Why to Send Web Push Notifications? [With Examples] appeared first on Ninja Outreach.



source https://ninjaoutreach.com/web-push-notification/
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A Quick & Comprehensive Guide to Facebook Remarketing

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Tuesday, 8 August 2017

How to Brilliantly Craft Your Next Social Media Campaign

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